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Pharmaceutical Market Europe - January 2015

PME January 2015

In PME’s first issue of 2015 we look at the future shape of the pharmaceutical sales model and the part multichannel marketing can play.

There are insights into the challenges that new European Commission for health Dr Vytenis Andriukaitis will face and thought leadership from Uta Kemmerich-Keil, consumer health head at Merck KGaA.

In his Darwin’s Medicine column Professor Brian Smith asks whether, in the light of 2014’s merger frenzy, the industry could be focused on the wrong acquisitions.

As European regulators pick the first drugs for a pilot of adaptive licensing, or adaptive pathways as the EMA prefers to call the licensing model, we cover the latest developments.

Finally, the issue asks ‘how do you measure up’ in the first part of the PMLiVE Salary Survey, sponsored by Sam Small Recruitment, as we look at the salaries, bonuses and other benefits of those working directly in the pharma industry. The second part of the survey’s findings follow next month, when we’ll cover results from those working in the industry’s service sector.

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Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app -

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