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Pharmaceutical Market Europe - July/August 2013

In this issue PME talks with …

… Neil Weir

Senior vice president of global research at UCB discusses the importance of patient-centricity, the value of collaboration and why full data transparency is problematic

And we take a look at …

… Modern Values

Understanding the new concepts and processes of value will be the first steps towards adapting to a new healthcare environment …

… Business strategy: offshoring data management

Bayer's Dr Thomas Hein discusses some of the benefits and processes of offshoring elements of a business's data management … 

… Market access: pharma spend during a time of cost containment

Market access informs much of the content to be found in PME, from in-depth coverage of single markets to the wider debates given voice in exclusive interviews with senior pharma executives; this month we draw together many of the issues in a special dedicated section …

… Masterclass: mapping influencers

Harnessing influence is vital for effective healthcare marketing, but robust, reliable methods of understanding its nature and identifying those who have it are needed … 

… Marcomms: industry begins to embrace mHealth

mHealth presents a major opportunity for the pharmaceutical industry, but mobile is not about being remote, it's about being connected and to progress, pharma needs to be better connected with the mobile industry itself …

Also with this issue …

… Regulations: public disclosure under the spotlight

With the final approval of the EFPIA Disclosure Code at the end of June and the implementation of the US Sunshine Act starting in August, transparency requirements and public disclosure become a reality for pharmaceutical companies …

… Biotech

PME's new biotech section delves into some of the trends and issues that are shaping this rapidly growing sector …

and in addition ...

... Orphan drugs and rare diseases

The first in a forthcoming series of publications for the area, and backed up by a new section on PMLiVE, we kick off with CROs and trial design …

… 2013 Communique Awards Results Book

Find all the results from this year's healthcare communications awards evening, plus photos of the winners, comments from the judges, details of entries and much more … 

View PME July/August 2013 online

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