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Pharmaceutical Market Europe - July/August 2014

PME July August 2014

In this issue we talk with ...

… Anssi Pulkkinen from Roche Diagnostics, Finland
Who explains the increasing prominence of diagnostics … 

And we take a look at …

… Managing uncertainty
Prof Brian Smith suggests that futures you can’t predict need a strategy you can’t plan …

… Changes in India
The implications of the country’s new government for healthcare and pharma …

… Pharma Perspectives
The first instalment of our collaboration with the HCC looks at the pitching process, with pharma procurement commentary from Bayer and agency views from Havas Health …

Also with this issue …

… Digital Intelligence 
This month’s column looks at Novartis' mobile collaborations with Google and Tictrac …

… R&D Pipeline
The biological revolution in rheumatoid arthritis …

… Innovation
Wearable technology and the prospects for pharma of health-tracking gadgets …


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