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Pharmaceutical Market Europe - June 2013

In this issue PME talks with …

… David Haslam

The chair of the UK's NICE discusses navigating the stormy waters of health service reforms, collaborating with pharma and the introduction of value-based pricing

And we take a look at …

… Carving an identity

Building pharma brands driven by customer-focussed innovation will enable companies to differentiate their products in a crowded marketplace …

… The future of HTA harmonisation in Europe

The variety and variability of European health technology assessment criteria have created a challenging environment for pharma and a need for much greater harmonisation …  

… Denmark: pharma spend during a time of cost containment

The country's government is extending and reshaping the national health system, but GPs have been critical of the potential impact on quality of care …

… Personalised patient support

An age of integration and patient-centricity in healthcare has emerged and the global pharma industry has an opportunity to be at the forefront of this change … 

… Masterclass: rebooting the innovation engine

How can the industry transform the efficacy of its R&D teams so they can do more with less?  

Also with this issue …

… Thought leaders  

Two industry experts share their views on the changing roles of advertising and branding

and in addition ...

... Emerging Markets: Pharma and BRIC

Tracking industry's engagement with Brazil, Russia, India and China …

View PME June 2013 online

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