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Pharmaceutical Market Europe - June 2014

PME June 2014In this issue we talk with …

… Allergan’s Paul Navarre and Paul Boland
The company’s president EAME and Paul Boland tell us about creating a culture of growth … 

And we take a look at …

… The Sunshine Act
As the US legislation's implications for European pharma are anything but clear …

… Diabetes in China
Marketing, communications and commercial relationships in the country are full of pitfalls for the unwary, but not without great potential …

… Meaningful dialogue
We introduce our new collaboration with European healthcare communications group the HCC …

Also with this issue …

… Digital Intelligence 
This month's column looks at the consumerisation of mHealth and medical congresses' virtual future …

… R&D Pipeline
Explores the emergence of cancer immunotherapies …


and in addition ...

... The Heart of the Matter 1: Closing the Clinical Care Gap, produced in association with McCann Complete Medical

  • The application of evidence-based medicine
  • Applying behavioural science
  • The power of real world evidence
  • Showing RoA - return on activation

View PME June 2014 online 

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