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Pharmaceutical Market Europe - March 2014

View PME March 2014In this issue there’s a sneak preview of our latest Top Pharma List rankings and we talk with …

… Mundipharma's Georg Toufar
The company’s chief marketing officer on the benefits of having a smaller, more concentrated focus … 

And we take a look at …

… Personalised medicines
Are healthcare systems ready for personalised medicines and companion diagnostics …

… Lessons from mentoring
Astellas Pharma Europe’s Alberto Rinon-Caballero on making mentoring schemes work …

… AstraZeneca’s plans in diabetes
The company’s UK director for marketing and medicines access talks to PME …

Also with this issue …

… Digital Intelligence 
The more you ignore Wikipedia the closer it gets …

… R&D Pipeline
Despite recent advances glioblastoma treatment remains palliative …

10 Ways to drive sales force effectiveness

… Innovation Update
Opportunities with the convergence of drugs and devices …

and in addition ...

... 10 Ways to drive sales force effectiveness
A practical guide, produced in association with Data Intelligence

 

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Complete Medical delivers world-class solutions in medical communications, regulatory services, healthcare multichannel excellence, and strategic consultancy. We bring together specialist...

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