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Pharmaceutical Market Europe - May 2014

PME May 2014In this issue there’s an indepth look at the latest rankings from our Top Pharma List and we
talk with …

… AstraZeneca’s Susan Galbraith
The company’s VP of oncology talks about AZ’s pipeline prospects … 

And we take a look at …

… Digital disruption
There’s expert input from Roche, Spoonful of Sugar and Kantar in our digital thought leadership special …

… AMNOG and oncology (part two)
We conclude with a focus on patient-relevant outcomes in Germany’s HTA process …

… Clinical trials and ‘BYOD’
Using patients’ own mobile device to build engagement and collect data …

Also with this issue …

… Digital Intelligence 
eHealth in Europe – greater progress needed …

… R&D Pipeline
Hepatitis C prospects offer significantly improved virologic response rates …

… Innovation Update
New collaborative approaches to R&D look at breathe new life into pharma innovation …

View PME May 2014 online

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