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Pharmaceutical Market Europe - October 2013

PME October 2013In this issue we talk with …

Boehringer’s Allan Hillgrove

The company's head of sales and marketing talks access, partnerships and China … 

And we take a look at …

How to divine your future directions

It’s not about thinking outside the box, it’s about thinking in new boxes

Homecare standards

Implications of the new UK framework to improve quality

Russian health reforms

Will Putin prove to be pharma’s friend or foe

Seven deadly wins

Tips for creating an effective communications strategy proposal  

Also with this issue …

Digital Intelligence 

What brings people to pharma websites

R&D Pipeline

Progress with novel late-stage treatments for ovarian cancer

Masterclass: Forecasting

A masterclass on ways to boost clinical trial success rates

Biotech: Incubators

European pharma job cuts are releasing talent that's driving the development of bioclusters …

and in addition ...

 Value demonstration for orphan drugs

... Value demonstration for orphan drugs

PME's next Orphan Drugs and Rare Diseases supplement focuses on market access issues




... The Adherence Construct

How to build patient support programmes that last the course, in association with RAPP



View PME October 2013 online

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Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...