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Pharmaceutical Market Europe - October 2014

PME October 2014

In the October issue of PME we hear from Novo Nordisk’s Klaus Henning Jensen, who explains how the medical affairs function has had to change to become more market-focused.

And Boehringer Ingelheim’s Albert van Eijk discusses the digital elements of some of his company’s multichannel efforts - setting us up to examine new research into doctors’ use of digital technology and then look at new figures for the more traditional area of print advertising.

The October issue is available to view online now, but if you don't currently receive PME on a regular basis you can subscribe to the print or digital edition - or keep up with pharma news on a more regular basis via our PMLiVE Daily or Weekly email newsletters.

October 2014 Spread

In this issue...

News

Darwin’s medicine
Brian Smith on staying on the evolutionary ‘peaks’

Freedom of Speech
Rohit Khanna discusses pharma lobbying in the US

Naughty or NICE?
Jennifer White on the implications of changes to the Cancer Drugs Fund

Successful partnerships
Skyepharma and Mundipharma reflect on their working relationship

Pharmacy with a future?
Pharmacists want a greater role in patient care

Decision making
Challenging the decision-making that underpins behaviour change

Interview
Novo Nordisk’s Klaus Henning Jensen on the role of medical affairs

Business in the US
Tighter regulations and more pricing controls are driving market improvements

Genes on demand
New research techniques could revolutionise drug discovery

Can Cinderella save us?
There is hope on the horizon for antibiotics development

Digital Intelligence
EU launches smartphone and social media project; Facebook may launch new health initiatives

Integrating digital
Boehringer’s Albert van Eijk on the digital elements of its multichannel efforts

Digital health
New research examines doctors’ digital health habits and puts them in context

Advertising
Oncology and diabetes lead pharma’s print spending

People
Senior moves at Merck KGaA, GSK, Roche, Boehringer Ingelheim and more

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