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Pharmaceutical Market Europe - September 2012

PME Sept 2012

PME - September 2012. This issue PME talks to …

Cavan Redmond 

Cavan chats about his move from Pfizer to WebMD and the important lessons pharma can learn about engagement from its consumer contemporaries

And we take a look at …

Value of medicines

David Coleiro, Paula Lashley and John Grime of Strategic North ask if we are obscuring the true value of medicines with our intense focus on cost

Regulation 

Marc Martens and Nicolas Carbonnelle from Bird & Bird look at the impact of new European pharmacovigilance legislation on the industry

Game software 

Clinical trials of game-like software designed to re-programme the brain and tackle some of the most intractable symptoms of schizophrenia could usher in a new way to treat a range of neurological diseases

Iconic brands 

Wes Wilkes of Interbrand Health takes us through the six characteristics that make a strong healthcare brand

View: September 2012 PME online 

Also with this issue …

… Emerging Markets Guide 

Investment is the key theme running through the guide, which explores all 17 ‘pharmerging’ markets (as dubbed by IMS) and forecasts their performance over the coming five years. That China is stealing a march on its fellow emerging markets is nothing new, but among the other 16 nations, there are some surprises.

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