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Pharmaceutical Market Europe - September 2014

PME September 2014

The September issue of PME is out now in both its print and digital editions and this month our headline news is that we’ve redesigned the magazine to pack it with even more accessible intelligence for industry executives.

There’s more news - running from top-line developments in market access, sales, research and global health to a newly-expanded Digital Intelligence section.

There’s more exclusive industry comment - this month we hear from UCB’s chief executive Roch Doliveux, EFPIA’s Richard Bergstöm and Publicis’ Sam Welch.

And we have a special focus this month on sales strategies, covering therapeutic area leadership and a report that lays bare pharma’s diminishing returns when it comes to sales rep access.

To add to this PME is now quite literally bigger than ever before, with a new wider format whose pages give our news, comment and analysis even more impact.

So, what do you think of the new look? We’d love to hear your views, so please take a few minutes to answer our short online survey

And if you don't currently receive PME on a regular basis you can subscribe to the print or digital edition - or keep up with pharma news on a more regular basis via our PMLiVE Daily or Weekly email newsletters.

September 2014 Spread

In this issue...

News

Darwin’s medicine
A company’s DNA is much more than a figure of speech

Diversity
Should religious or moral beliefs influence a doctor’s decision?

M&A trends
2014 has been shaped by major pharma deals

The price is right
Richard Bergström argues for the value of medicines

Consumer health
Industry deals reflect pharma’s increasing interest in consumer products

Going native
Seven steps to innovating your digital strategy

Online audiences
Pharma can help quench doctors’ thirst for knowledge

Dive in
Therapy area leadership can be commercially invaluable

Connected moments
Capturing a patient experience when it occurs

Turkey
Will this highly efficient pharma market be hindered by its price referencing system?

Reaching HCPs
A network of NHS websites offers a new channel

Investing in the future
Roch Doliveux on UCB’s deal with the European Investment Bank

Pipeline
Opioids are on course to dominate cancer pain market

Innovation
Lab-on-a-chip devices are set for the mainstream

Sales rep access
Reps continue to struggle to see doctors

Digital intelligence
Sanofi brings mobile gaming to diabetes

Diabetes drugs
Join the Tweetchat on September 25

The future
Publicis’ Sam Welch on shifts in pharma marketing

People
Senior moves at Sanofi, Astellas, Bayer and more

Register here to receive email notification of future digital editions of PME or contact the subscriptions department to enquire about receiving a print copy of the magazine. More PMLiVE digital editions can be found here.

PME is also available to download as an app for iPhone, iPad, Android and Kindle Fire

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