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PME

Pharmaceutical Market Europe - December 2015

Marketing innovation against a backdrop of restricted budgets

Pharmaceutical Market Europe - November 2015

In the November issue of PME we speak to Astellas about its first decade of operations and where it hopes to move over the next ten years.

Pharmaceutical Market Europe - October 2015

In the October issue of PME we look at how Bayer has been transforming its approach to technology and working to build digital into its DNA.

Pharmaceutical Market Europe - September 2015

In September’s PME we look at the local role for global market access teams, and pose the six big questions that will shape your access strategy.

Pharmaceutical Market Europe - July/August 2015

This month we hear from Janssen’s Cyril Titeux on the industry’s pricing, access and reputation challenges

Pharmaceutical Market Europe - June 2015

The June edition of PME sees an interview with EATRIS’ finance director Anton Ussi on the institute’s new nine-nation healthcare partnership and its long-term plan.

Pharmaceutical Market Europe - May 2015

The May issue of PME looks at an award-winning and innovative project by Novo Nordisk to improve patient outcomes.

Pharmaceutical Market Europe - April 2015

In the April issue of PME there’s an extended look at real world data and the rise of the observational data in healthcare, though we find there’s still a way to go before its promise is fully seen.

Pharmaceutical Market Europe - March 2015

In the March issue of PME we hear from AbbVie’s UK general manager Matt Regan, who tells us how its culture has been evolving since the business’ 2013 split from Abbott.

Pharmaceutical Market Europe - Febuary 2015

March's PME features an extended focus on the changes to England’s Cancer Drugs Fund, exclusive interviews with AstraZeneca's Lisa Anson and J&J's Sabine Dandiguian and we look at adherence and R&D productivity

Pharmaceutical Market Europe - January 2015

In PME’s first issue of 2015 we hear from Dr Vytenis Andriukaitis and thought leadership from Uta Kemmerich-Keil, consumer health head at Merck KGaA.

Pharmaceutical Market Europe - December 2014

In the December issue of PME we hear from Patrick Vink, general manager of international business for Cubist

Pharmaceutical Market Europe - November 2014

In the November issue of PME we hear from Celgene’s Tuomo Pätsi about company culture, marketing and access

Pharmaceutical Market Europe - October 2014

PME October 2014

In the October issue of PME we hear from Novo Nordisk’s Klaus Henning Jensen, who explains how the medical affairs function has had to change to become more market-focused.

Pharmaceutical Market Europe - September 2014

In this issue we hear from UCB’s chief executive Roch Doliveux, EFPIA’s Richard Bergstöm and Publicis’ Sam Welch

Pharmaceutical Market Europe - July/August 2014

In this issue we talk with Anssi Pulkkinen from Roche Diagnostics, Finland

Pharmaceutical Market Europe - June 2014

Allergan’s Paul Navarre and Paul Boland tell us about creating a culture of growth and we take a look at the Sunshine Act, diabetes and marketing in China and the consumerisation of mHealth

Pharmaceutical Market Europe - May 2014

AstraZeneca’s Susan Galbraith - the company’s VP of oncology talks about AZ’s pipeline prospects

Pharmaceutical Market Europe - April 2014

MSD’s Bruno Strigini - the company’s president, Europe and Canada discusses adapting to a new market reality

Pharmaceutical Market Europe - March 2014

Mundipharma's Georg Toufar - the company’s chief marketing officer on the benefits of having a smaller, more concentrated focus

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About Dovetail We’re award-winning specialists in healthcare collaboration that makes patients’ lives better. Combining expertise with a passion for collaboration,...

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