Please login to the form below

Not currently logged in
Email:
Password:

PME supplements

The Heart of the Matter 9: Context is king

Six benefits of working agency-side… and three questions to ask

Opening up market access

Opening up market access

Across Europe there are considerable challenges in clearing the ‘fourth hurdle’, with healthcare technology assessment in a number of key markets facing change and uncertainty.

Digital Doctors

Tracking the evolving relationship between patient, physician and pharma, beginning with the digital patient and looking at European plans for EU citizens to have access to online prescribing, electronic health records and digital health applications to improve patient care and outcomes.

Women's Health and Well-Being

On 22 February 2016, Merck Consumer Health organised the first annual Global Consumer Health Debate at the company’s global headquarters in Darmstadt, Germany, focusing on the health and well-being challenges of women in different cultures and at different life stages.

The Heart of the Matter 8: Trends with benefits

Six benefits of working agency-side… and three questions to ask

Strategic Planning

Practical advice on product positioning, launch optimisation and much more

The Heart of the Matter 7: Reality Dawns

Turning big data to information and information to insight, a McCann Complete Medical supplement

UK Pricing, Value and Access

In September a special PME supplement took aim at the industry’s challenges in pricing, value and access in the UK, providing practical advice on navigating the HTA process, communicating your value proposition to payers and demonstrating value in the real world.

Communiqué Awards 2015 Digital Publication

Communiqué Awards 2015 Digital Publication

The Heart of the Matter 6: To tweet or not to tweet - is that still a question?

Communication models have moved on – so why are parts of the pharmaceuticals industry stuck in the dark ages when it comes to adopting a truly multichannel approach in the pre-launch phase?

Digital Doctors

Tracking the evolving relationship between patient, physician and pharma

Patients First

Working closely with, and being attuned to the needs of, patients remains just as valid as when that near-ubiquitous term ‘patient-centricity’ was first coined

The Heart of the Matter 5 - the only way is ethics

Pharmaceutical executives that fail to understand the full extent of their compliance obligations could be sleepwalking their way towards major reputational damage

Evolution or revolution?

A top-level debate hosted in London by Merck’s Consumer Health business captured a range of insights into the OTC sector, pharmacists and patients

PMEA Awards 2014 Digital Publication

See which healthcare communications programmes made a real difference to health outcomes with the Communiqué Awards digital publication.

The Heart of the Matter 4 - Innovation: it's a risky business

There is no such thing as a magic formula for innovation. But as some of modern business’s biggest visionaries will attest, the killer ingredient is often ‘risk’

10 ways to meet event disclosure rules

Ashfield Meetings & Events provide a practice guide to the forthcoming European changes

The Heart of the Matter 3 - Is pharma doing enough to maximise real world evidence?

McCann Complete Medical - Is pharma doing enough to maximise real world evidence?

RWE is currently de rigueur across pharma, and understandably so; getting it right may determine how brands perform in an evolving healthcare environment

The Heart of the Matter 2 - How is social media impacting publication planning?

The rise in digital communications, turbo-charged of late by social media, has wrought huge changes in the way health information is consumed, discussed and shared.

Communiqué Awards 2014 Digital Publication

See which healthcare communications programmes made a real difference to health outcomes with the Communiqué Awards digital publication.

Previous 1 2 3 Next

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Atlantis Healthcare

Atlantis Healthcare is a global leader in optimising patient self-management. Established in 1996, we design, develop and implement scalable solutions...

Infographics