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PME supplements

Digital Health: Building Social Confidence in Pharma

Weber Shandwick examines what social engagement means to a rapidly-changing pharmaceutical industry

10 Ways to make more out of your meetings

Universal WorldEvents is a full service global event management company specialising in serving the healthcare sector.

10 ways to optimise patient access through the product life cycle with Managed Access Programmes

Idis, a global leader in MAPs, looks at the best strategies for optimising the product experience and value on all sides.

Digital Yearbook 2012

Dominic Tyer and the team round-up 2012’s biggest stories in digital marketing, social media and mHealth, and look ahead to the trends and developments we can expect in 2013

10 Ways to activate digital opinion leaders

Daniel Ghinn, CEO at Creation Healthcare, takes a detailed look at how to work with digital opinion leaders to engage and activate new online advocates

Inside: CRO

Clinical research organisations and pharma

A guide to CRO capabilities, partnerships and clinical development plans

In an environment where partnerships of varying kinds are key to imporivng patient care and outcomes, while the need for cost-containment lurks around every corner, clinical homecare has a lot to offer.

Inside: Market Access

As worldwide austerity measures continue to force the issue of value and demand parity between cost and benefit, Inside Market Access tackles these key issues and more.

PME guide to international media procurement

Media agencies are independent of specific marketing disciplines and, as such, can become trusted advisers in the strategic development of a communications plans.

Avoiding the pharma digital trap

Pharma hasn't been as slow to the digital party as some critics would have us believe. But armed with enthusiasm to conquer a new frontier, a number of companies have forgotten some of the key principles of marketing in pursuit of a digital dream. This guide offers you the know how to engage online and avoid the digital trap.