Directory edition 40 - a special edition (marking the title’s 20-year anniversary) has 10 strong new features from some of the smartest minds around:

• Health4Brands’ managing director, Europe Brad Sellers on the challenges of an increasingly globalised and interconnected healthcare economy

• Highlights from The Directory’s first two decades and a look at how the pharma and healthcare marketer’s role has changed over those years

• Following our Iconic Brands survey in August we look at four stand out pharma brands – Voltarol, Zantac, Humalog and Prozac

• Millward Brown’s Trevor Acreman on the importance of brand differentiation at a challenging time for R&D

• Random42 Medical Animation’s Hugo Paice on the lines of communication for relaying disease and drug-related information

• A look at empowered patients and what they mean for pharma brands by Kim Hughes from Open LEC

• Across Health’s Fonny Schenck looks at the current need for fusion between online and offline data management

• Client-agency relationships and how to get the best out of them is discussed by Paul Phillips and Andy Gardner from VCCP Health

• Melanie Kirk from Pulsar Healthcare looks at how to build an integrated patient campaign

• And creative and strategy consultant Pam Mason compiles a checklist for future-proofing your brand.

View: The Directory - Volume 40 online