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The Directory - Volume 40

The Directory 40 coverDirectory edition 40 - a special edition (marking the title’s 20-year anniversary) has 10 strong new features from some of the smartest minds around:

  • Health4Brands’ managing director, Europe Brad Sellers on the challenges of an increasingly globalised and interconnected healthcare economy
  • Highlights from The Directory’s first two decades and a look at how the pharma and healthcare marketer’s role has changed over those years
  • Following our Iconic Brands survey in August we look at four stand out pharma brands – Voltarol, Zantac, Humalog and Prozac
  • Millward Brown’s Trevor Acreman on the importance of brand differentiation at a challenging time for R&D
  • Random42 Medical Animation’s Hugo Paice on the lines of communication for relaying disease and drug-related information
  • A look at empowered patients and what they mean for pharma brands by Kim Hughes from Open LEC
  • Across Health’s Fonny Schenck looks at the current need for fusion between online and offline data management
  • Client-agency relationships and how to get the best out of them is discussed by Paul Phillips and Andy Gardner from VCCP Health
  • Melanie Kirk from Pulsar Healthcare looks at how to build an integrated patient campaign
  • And creative and strategy consultant Pam Mason compiles a checklist for future-proofing your brand.

View: The Directory - Volume 40 online

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