Takeda launches mobile app for heartburn patients

Takeda launches mobile app for heartburn patients

Food4GERD app includes symptom tracker and ingredient check functions

Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider
EFPIA promotes pharma's contribution to Europe
EFPIA promotes pharma's contribution to Europe Launches Pharmafigures website to detail industry investment
Facebook: mobile is not a technology, it's a consumer behaviour
Facebook: mobile is not a technology, it's a consumer behaviour Social network gives pharma marketers attending ThinkDigital some tips
Is the pharma industry bad?
Is the pharma industry bad? Surveys of doctors and the public suggest not

Pharma and digital

EFPIA promotes pharma's contribution to Europe
EFPIA promotes pharma's contribution to Europe Launches Pharmafigures website to detail industry investment
Biogen Idec launches online multiple sclerosis programme
Biogen Idec launches online multiple sclerosis programme MS Blueprint aims to help people with MS develop a personalised support plan
US approval for Philips' telehealth applications
US approval for Philips' telehealth applications The programmes give clinicians real-time access to health data

Online audiences

Is the pharma industry bad?
Is the pharma industry bad? Surveys of doctors and the public suggest not
M3 and partners win Digital Sales Aid Award
M3 and partners win Digital Sales Aid Award Wins for campaign to overcome limited doctor engagement with pharma-owned websites
Doctors.net.uk expands its online educational resources for doctors
Doctors.net.uk expands its online educational resources for doctors Includes video for three procedures that all doctors are expected to be able to do

Digital strategy

Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists

Social media

Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider
Facebook: mobile is not a technology, it's a consumer behaviour
Facebook: mobile is not a technology, it's a consumer behaviour Social network gives pharma marketers attending ThinkDigital some tips
AZ launches breast cancer photo-sharing campaign
AZ launches breast cancer photo-sharing campaign Social media campaign will see a selection of the pictures displayed in New York

Mobile and pharma

Takeda launches mobile app for heartburn patients
Takeda launches mobile app for heartburn patients Food4GERD app includes symptom tracker and ingredient check functions
Medical device firms told to address cybersecurity risks
Medical device firms told to address cybersecurity risks FDA says online security should be part of a device's design and development
Boehringer Ingelheim launches Sound Challenge app
Boehringer Ingelheim launches Sound Challenge app Looks to raise awareness of rare lung disease IPF

Regulatory issues

Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider
EMA expands adverse event reporting website
EMA expands adverse event reporting website Opens it up to all nationally-authorised medicines
Smartphone and social media adverse event project launched
Smartphone and social media adverse event project launched The EU consortium's members will include UK regulator the MHRA

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award