Perfecting the pharmaceutical pipeline with AI

Perfecting the pharmaceutical pipeline with AI

How AI can transform the way we identify and validate research

Novo launches personalised diabetes management mobile app
Novo launches personalised diabetes management mobile app Partners with Glooko on app that syncs blood glucose and activity data
Sanofi: Wearables are a core part of our digital trials strategy
Sanofi: Wearables are a core part of our digital trials strategy Pharma firm partners with Parexel on patient sensor work
Healthcare in the digital age
Healthcare in the digital age Prof Jan Kimpen on a decade of digital change in healthcare and its future direction of travel
Keeping it real
Keeping it real Virtual and augmented realities are helping to shape the future possibilities for healthcare

Pharma and digital

Perfecting the pharmaceutical pipeline with AI
Perfecting the pharmaceutical pipeline with AI How AI can transform the way we identify and validate research
Keeping it real
Keeping it real Virtual and augmented realities are helping to shape the future possibilities for healthcare
Embracing digital disruption in pharma
Embracing digital disruption in pharma Embracing digital disruption in pharma. A case study. Digital and social media channels are ubiquitous and part of our everyday lives. This digital pervasion is driving change and the pharma industry must adapt to survive. Video cameras, internet

Online audiences

Healthcare in the digital age
Healthcare in the digital age Prof Jan Kimpen on a decade of digital change in healthcare and its future direction of travel
The digital doctor-patient relationship
The digital doctor-patient relationship The potential of doctor-facing and patient-facing tools
Your doctor has no time to see you now
Your doctor has no time to see you now Changing the way HCPs connect with each other to positively impact the fraying patient-doctor relationship

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Sanofi continues pharma's trend of ditching the corporate blog
Sanofi continues pharma's trend of ditching the corporate blog Will integrate Speaking of Sanofi content into its main US website
HRA Pharma takes to social media to support its ellaOne brand
HRA Pharma takes to social media to support its ellaOne brand Launches new Facebook and Twitter channels for its morning after pill
Teva launches asthma social media campaign
Teva launches asthma social media campaign Hopes awareness drive will improve inhaler use

Mobile and pharma

Novo launches personalised diabetes management mobile app
Novo launches personalised diabetes management mobile app Partners with Glooko on app that syncs blood glucose and activity data
Sanofi: Wearables are a core part of our digital trials strategy
Sanofi: Wearables are a core part of our digital trials strategy Pharma firm partners with Parexel on patient sensor work
Shift to value-based medicine will boost mHealth uptake
Shift to value-based medicine will boost mHealth uptake Advances in devices and network coverage will also both contribute, say analysts

Regulatory issues

European regulators mull use of… QR codes
European regulators mull use of… QR codes EMA’s Heads of Medicines Agencies committee outlines packaging proposals
FDA: Cybersecurity is an ever-present risk for medical devices
FDA: Cybersecurity is an ever-present risk for medical devices US regulator issues new guidance for manufacturers
Apps as medical devices - UK regulator updates its guidance
Apps as medical devices - UK regulator updates its guidance MHRA moves to help firms' health apps comply with its rules

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win