New app will aim to simplify APBI Code of Practice

New app will aim to simplify APBI Code of Practice

PMCPA takes 'digitally-led' approach in partnership with The Earthworks

Puppets and crooner promote World Hepatitis Day
The World Hepatitis Alliance uses video to raise awareness
Mobile savvy docs don’t want pharma rep visits
Mobile savvy docs don’t want pharma rep visits But prescribers are still open to receiving industry information
European social network HealthUnlocked expands to US
European social network HealthUnlocked expands to US Also adds new partners including Hepatitis Foundation International
Social media – part of the routine
Social media – part of the routine The necessity of a social media engagement strategy for pharma companies

Pharma and digital

Clinical study potential for electronic health records
Clinical study potential for electronic health records But red tape still needs to be reduced if trials are to be simplified
Novartis embraces the 'quantified self' with TicTrac tie-up
Novartis embraces the 'quantified self' with TicTrac tie-up Partners with the personalised analytics firm on a new MS platform
Merck & Co extends med ed portal to India
Merck & Co extends med ed portal to India Pharma company makes Univadis accessible to yet more healthcare professionals

Online audiences

M3 improves personalisation of pharma engagement with doctors
M3 improves personalisation of pharma engagement with doctors Launches new messaging service on Doctors.net.uk
M3 unveils messaging service for doctors
M3 unveils messaging service for doctors New service will help pharma companies contact doctors via Doctors.net.uk
How can pharma develop new drugs in tough economic climate?
How can pharma develop new drugs in tough economic climate? Demand for healthcare services is relentlessly increasing as highlighted by a letter to The Times last week from leading figures within the health world who are calling for a national debate on how the NHS in England is funded.

Digital strategy

How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists
Are you talking to digital natives?
Are you talking to digital natives? Are you talking to digital natives? - In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic -

Social media

European social network HealthUnlocked expands to US
European social network HealthUnlocked expands to US Also adds new partners including Hepatitis Foundation International
Social media – part of the routine
Social media – part of the routine The necessity of a social media engagement strategy for pharma companies
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win

Mobile and pharma

Mobile savvy docs don’t want pharma rep visits
Mobile savvy docs don’t want pharma rep visits But prescribers are still open to receiving industry information
Novartis buys rights to Google's 'smart lens' technology
Novartis buys rights to Google's 'smart lens' technology Pharma company's eye unit Alcon will focus on uses in diabetes and presbyopia
Samsung incentivises African mHealth project with music
Samsung incentivises African mHealth project with music Will also offer discounted handsets and tablets to consumers and health workers

Regulatory issues

New app will aim to simplify APBI Code of Practice
New app will aim to simplify APBI Code of Practice PMCPA takes 'digitally-led' approach in partnership with The Earthworks
Google: heavy regulation makes healthcare a painful business
Google: heavy regulation makes healthcare a painful business But Sergey Brin expects health to increase in importance for the search giant
FDA begins data initiative with millions of adverse event reports
FDA begins data initiative with millions of adverse event reports Will provide web developers and others with access to large public health datasets

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award