Citation needed: pharma needs to make the most of Wikipedia

Citation needed: pharma needs to make the most of Wikipedia

The online encyclopedia is an increasingly important source of knowledge for patients and information must be kept accurate and up to date

AZ launches DoctorsNotes online medical literature tool
AZ launches DoctorsNotes online medical literature tool New browser extension aims to make HCP's reading 'shareable and social'
Have we all gone tablet daft?
Have we all gone tablet daft? We need to think of new devices simply as an aid to selling
AstraZeneca launches diabetes portal in Germany
AstraZeneca launches diabetes portal in Germany Zuckerkrank.de is designed to educate patients and families
How can pharma develop a more customer-centric approach?
How can pharma develop a more customer-centric approach? Business pressures and customer needs will force pharma to focus on multichannel marketing in the next few years

Pharma and digital

AZ launches DoctorsNotes online medical literature tool
AZ launches DoctorsNotes online medical literature tool New browser extension aims to make HCP's reading 'shareable and social'
Germany to set up eHealth council to promote healthcare technology
Germany to set up eHealth council to promote healthcare technology Plans new eHealth legislation in the Autumn
Clinical study potential for electronic health records
Clinical study potential for electronic health records But red tape still needs to be reduced if trials are to be simplified

Online audiences

Citation needed: pharma needs to make the most of Wikipedia
Citation needed: pharma needs to make the most of Wikipedia The online encyclopedia is an increasingly important source of knowledge for patients and information must be kept accurate and up to date
AstraZeneca launches diabetes portal in Germany
AstraZeneca launches diabetes portal in Germany Zuckerkrank.de is designed to educate patients and families
How can pharma develop a more customer-centric approach?
How can pharma develop a more customer-centric approach? Business pressures and customer needs will force pharma to focus on multichannel marketing in the next few years

Digital strategy

How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists
Are you talking to digital natives?
Are you talking to digital natives? Are you talking to digital natives? - In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic -

Social media

Social media – part of the routine
Social media – part of the routine The necessity of a social media engagement strategy for pharma companies
European social network HealthUnlocked expands to US
European social network HealthUnlocked expands to US Also adds new partners including Hepatitis Foundation International
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win

Mobile and pharma

Mobile savvy docs don’t want pharma rep visits
Mobile savvy docs don’t want pharma rep visits But prescribers are still open to receiving industry information
Novartis buys rights to Google's 'smart lens' technology
Novartis buys rights to Google's 'smart lens' technology Pharma company's eye unit Alcon will focus on uses in diabetes and presbyopia
Samsung incentivises African mHealth project with music
Samsung incentivises African mHealth project with music Will also offer discounted handsets and tablets to consumers and health workers

Regulatory issues

PMCPA looks to app to simplify the APBI Code of Practice
PMCPA looks to app to simplify the APBI Code of Practice Code regulator takes 'digitally-led' approach in partnership with The Earthworks
Google: heavy regulation makes healthcare a painful business
Google: heavy regulation makes healthcare a painful business But Sergey Brin expects health to increase in importance for the search giant
FDA begins data initiative with millions of adverse event reports
FDA begins data initiative with millions of adverse event reports Will provide web developers and others with access to large public health datasets

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award