Pharma struggling to make multichannel data work

Pharma struggling to make multichannel data work

New survey finds firms are hampered by lack of access to real-time data

Walgreens to show drug efficacy reports from PatientsLikeMe
Walgreens to show drug efficacy reports from PatientsLikeMe Will also show alternative choices of medication
Assisting adherence
Assisting adherence How one app aims to support patients
UK pharma continues to approach social media cautiously
UK pharma continues to approach social media cautiously Novartis UK becomes the latest in a trickle of firms to join Twitter
GSK set for 2017 European rollout of med device asthma app
GSK set for 2017 European rollout of med device asthma app Updated version of the MyAsthma iPhone app is firm's first Class 1 med device

Pharma and digital

Summit takes clinical trial participant search online
Summit takes clinical trial participant search online Hopes to broaden reach of its Duchenne muscular dystrophy study
Sanofi sets up diabetes joint venture with Google's Verily
Sanofi sets up diabetes joint venture with Google's Verily Onduo aims to bring together medicines with new devices and software
AstraZeneca adds cardiovascular resources to online diabetes programme
AstraZeneca adds cardiovascular resources to online diabetes programme Expansion of Fit2Me also includes new Apple and Android mobile apps

Online audiences

UK to establish a digital academy for healthcare professionals
UK to establish a digital academy for healthcare professionals NHS technology plans will also see 12 trusts act as digitisation pioneers
Microsoft-backed doctors network expands in Europe
Microsoft-backed doctors network expands in Europe Among Doctors officially launches in the UK and Spain
Face-to-face beats digital as prescribing influence
Face-to-face beats digital as prescribing influence But report confirms doctors continue to embrace digital technology

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Pharma struggling to make multichannel data work
Pharma struggling to make multichannel data work New survey finds firms are hampered by lack of access to real-time data
UK pharma continues to approach social media cautiously
UK pharma continues to approach social media cautiously Novartis UK becomes the latest in a trickle of firms to join Twitter
The rise and rise of Generation Now
The rise and rise of Generation Now Investigating the positive changes millennials are bringing to healthcare

Mobile and pharma

GSK set for 2017 European rollout of med device asthma app
GSK set for 2017 European rollout of med device asthma app Updated version of the MyAsthma iPhone app is firm's first Class 1 med device
Sandoz seeks mobile-enabled health access solutions
Sandoz seeks mobile-enabled health access solutions Launches global competition inviting submissions via Facebook
FDA approves Lilly-backed Bluetooth insulin device
FDA approves Lilly-backed Bluetooth insulin device Clears Companion Medical’s Bluetooth-enabled pen and smartphone app

Regulatory issues

Apps as medical devices - UK regulator updates its guidance
Apps as medical devices - UK regulator updates its guidance MHRA moves to help firms' health apps comply with its rules
UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects tobe sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator'approach to risk assessment

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win