Sandoz seeks mobile-enabled health access solutions

Launches global competition inviting submissions via Facebook

Transformational technology
Transformational technology Big data, the cloud and the value of insights
Pfizer launches app to help patients manage depression
Pfizer launches app to help patients manage depression Hopes the Moodivator app will complement treatment and support care teams
Summit takes clinical trial participant search online
Summit takes clinical trial participant search online Hopes to broaden reach of its Duchenne muscular dystrophy study
Sanofi sets up diabetes joint venture with Google's Verily
Sanofi sets up diabetes joint venture with Google's Verily Onduo aims to bring together medicines with new devices and software

Pharma and digital

Summit takes clinical trial participant search online
Summit takes clinical trial participant search online Hopes to broaden reach of its Duchenne muscular dystrophy study
Sanofi sets up diabetes joint venture with Google's Verily
Sanofi sets up diabetes joint venture with Google's Verily Onduo aims to bring together medicines with new devices and software
AstraZeneca adds cardiovascular resources to online diabetes programme
AstraZeneca adds cardiovascular resources to online diabetes programme Expansion of Fit2Me also includes new Apple and Android mobile apps

Online audiences

UK to establish a digital academy for healthcare professionals
UK to establish a digital academy for healthcare professionals NHS technology plans will also see 12 trusts act as digitisation pioneers
Microsoft-backed doctors network expands in Europe
Microsoft-backed doctors network expands in Europe Among Doctors officially launches in the UK and Spain
Face-to-face beats digital as prescribing influence
Face-to-face beats digital as prescribing influence But report confirms doctors continue to embrace digital technology

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Cuttsy and Cuttsy launches campaign celebrating healthcare industry
Cuttsy and Cuttsy launches campaign celebrating healthcare industry Encourages people to share positive experiences online
Digital influencer marketing
Digital influencer marketing How good stories can drive value for brands, products and companies
Digital influencer marketing
Digital influencer marketing How good stories can drive value for brands, products and companies

Mobile and pharma

Sandoz seeks mobile-enabled health access solutions
Launches global competition inviting submissions via Facebook
FDA approves Lilly-backed Bluetooth insulin device
FDA approves Lilly-backed Bluetooth insulin device Clears Companion Medical’s Bluetooth-enabled pen and smartphone app
Fitbit eyes pharma partnerships with digital health hire
Fitbit eyes pharma partnerships with digital health hire Taps Walgreens Boots Alliance's Adam Pellegrini to build industry relationships

Regulatory issues

Apps as medical devices - UK regulator updates its guidance
Apps as medical devices - UK regulator updates its guidance MHRA moves to help firms' health apps comply with its rules
UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects tobe sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator'approach to risk assessment

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win