Quarter of UK patients now diagnosing online

Quarter of UK patients now diagnosing online

New survey finds people would rather self-diagnose symptoms rather than wait for GP appointment

AstraZeneca forms 'smart inhaler' digital health partnership
AstraZeneca forms 'smart inhaler' digital health partnership Follows separate deal for a health coaching app for heart attack patients
UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects to be sent directly to the MHRA
Medtronic and Samsung partner on diabetes device
Medtronic and Samsung partner on diabetes device Alliance will develop app to monitor glucose and insulin information
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator' approach to risk assessment

Pharma and digital

AstraZeneca forms 'smart inhaler' digital health partnership
AstraZeneca forms 'smart inhaler' digital health partnership Follows separate deal for a health coaching app for heart attack patients
The role of pharma in the digital world of patient and doctors
The role of pharma in the digital world of patient and doctors AstraZeneca’s director of marketing Chris Boulton discusses the role of pharma when it comes to talking to patients and doctors
The role of pharma in the digital world of patient and doctors
The role of pharma in the digital world of patient and doctors AstraZeneca’s director of marketing Chris Boulton discusses the role of pharma when it comes to talking to patients and doctors

Online audiences

Doctor’s social network Sermo expands into Canada
Doctor’s social network Sermo expands into Canada Builds on the medical crowdsourcing phenomenon in health
Help or harm? How do Doctors really feel about digital health?
Help or harm? How do Doctors really feel about digital health? Help or harm? How do Doctors really feel about digital health? We are in the midst of the digital health movement, it's the topic taking up columns of media space, seminars across cities are headlining the topic and digital health start up
The future of communications is closer than you think
The future of communications is closer than you think Ashfield Healthcare Communications on how the way physicians learn and keep up-to-date is changing

Digital strategy

Nurturing change in pharma marketing
Nurturing change in pharma marketing Multichannel pharma marketing could be ready to hatch
Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key

Social media

Becoming a socially-active pharmaceutical company
Becoming a socially-active pharmaceutical company A guest blog from LEO Pharma Spain on patient focus and its use of social networks
AZ escapes censure over cancer tweet
AZ escapes censure over cancer tweet Firm did not breach UK’s Code of Practice over survival statistics post
Listen? Do you want to know a secret?
Listen? Do you want to know a secret? Social media listening is currently trending, but is it ‘hear’ to stay for pharma?

Mobile and pharma

AstraZeneca forms 'smart inhaler' digital health partnership
AstraZeneca forms 'smart inhaler' digital health partnership Follows separate deal for a health coaching app for heart attack patients
Novartis launches Apple Watch app for the visually impaired
Novartis launches Apple Watch app for the visually impaired Upgraded ViaOpta app already works on iPhone and Android phones
Is telehealth delivering on its promises?
Is telehealth delivering on its promises? Using new digital technologies to help patients see their doctors online and not need to attend their surgery can help save time and money - but just how well is it being used?

Regulatory issues

UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects to be sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator' approach to risk assessment
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPR wins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win