Designer fitness tracking shirts hit stores

Designer fitness tracking shirts hit stores

Ralph Lauren's Polo Tech line continues the growing drive for wearable health technology

Medscape opens doors on first London office
Plans to use it as an international hub as it looks beyond its US homeland
IBM spends $1bn to allow Watson to 'see' health problems
IBM spends $1bn to allow Watson to 'see' health problems Acquires cloud-based medical imaging firm Merge Healthcare
FDA slams Kardashian West's Instagram drug promotion
FDA slams Kardashian West's Instagram drug promotion Morning-sickness drug firm Duchesnay criticised over social media marketing
Healthcare gets more independence in Google restructuring
Healthcare gets more independence in Google restructuring New ‘Alphabet’ company will put tech giant’s health ventures centre-stage

Pharma and digital

IBM spends $1bn to allow Watson to 'see' health problems
IBM spends $1bn to allow Watson to 'see' health problems Acquires cloud-based medical imaging firm Merge Healthcare
Healthcare gets more independence in Google restructuring
Healthcare gets more independence in Google restructuring New ‘Alphabet’ company will put tech giant’s health ventures centre-stage
AstraZeneca forms 'smart inhaler' digital health partnership
AstraZeneca forms 'smart inhaler' digital health partnership Follows separate deal for a health coaching app for heart attack patients

Online audiences

Medscape opens doors on first London office
Plans to use it as an international hub as it looks beyond its US homeland
Quarter of UK patients now diagnosing online
Quarter of UK patients now diagnosing online Survey finds people would rather self-diagnose symptoms than wait for GP appointment
Doctor’s social network Sermo expands into Canada
Doctor’s social network Sermo expands into Canada Builds on the medical crowdsourcing phenomenon in health

Digital strategy

Nurturing change in pharma marketing
Nurturing change in pharma marketing Multichannel pharma marketing could be ready to hatch
Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key

Social media

FDA slams Kardashian West's Instagram drug promotion
FDA slams Kardashian West's Instagram drug promotion Morning-sickness drug firm Duchesnay criticised over social media marketing
Becoming a socially-active pharmaceutical company
Becoming a socially-active pharmaceutical company A guest blog from LEO Pharma Spain on patient focus and its use of social networks
AZ escapes censure over cancer tweet
AZ escapes censure over cancer tweet Firm did not breach UK’s Code of Practice over survival statistics post

Mobile and pharma

Designer fitness tracking shirts hit stores
Designer fitness tracking shirts hit stores Ralph Lauren's Polo Tech line continues the growing drive for wearable health technology
Lilly brings Glucagon app to Android devices
Lilly brings Glucagon app to Android devices Follows app's 2012 debut in iPhone version
AstraZeneca forms 'smart inhaler' digital health partnership
AstraZeneca forms 'smart inhaler' digital health partnership Follows separate deal for a health coaching app for heart attack patients

Regulatory issues

UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects to be sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator' approach to risk assessment
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPR wins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win