Apple launches CareKit mHealth developer software

Apple launches CareKit mHealth developer software

Makes its debut alongside apps for reproductive health, diabetes and depression

Social media win for Boehringer at PM Society Digital Awards
Social media win for Boehringer at PM Society Digital Awards Sees off competition from AbbVie, Bayer, Novartis and Pfizer
Managing real world data governance
Managing real world data governance An aspirational framework to make the most of data and its role in improving patient care
First online ADHD treatment test launched in the US
First online ADHD treatment test launched in the US Qbtech brings its QbCheck assessment to market after winning FDA approval
Boehringer and Novartis in the running for social media award
Boehringer and Novartis in the running for social media award Firms are among those shortlisted at PM Society's Digital Awards

Pharma and digital

LEO expands innovation lab
LEO expands innovation lab Adds offices in France and Canada to new digital unit
AZ and Roche fund PatientsLikeMe cancer patient outcomes study
AZ and Roche fund PatientsLikeMe cancer patient outcomes study The online patient network's cancer experience research will also involve M2Gen
Novartis and Microsoft test Kinect MS tool
Novartis and Microsoft test Kinect MS tool The partners have a proof-of-concept for a system that could measure the condition's symptoms

Online audiences

Face-to-face beats digital as prescribing influence
Face-to-face beats digital as prescribing influence But report confirms doctors continue to embrace digital technology
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive Physicians Interactive outlines globalambitions for its newly-expanded network
New mobile-first online network for doctors launches
New mobile-first online network for doctors launches MedShr aims to be the future of medicaleducation

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Social media win for Boehringer at PM Society Digital Awards
Social media win for Boehringer at PM Society Digital Awards Sees off competition from AbbVie, Bayer, Novartis and Pfizer
Boehringer and Novartis in the running for social media award
Boehringer and Novartis in the running for social media award Firms are among those shortlisted at PM Society's Digital Awards
Boehringer and Novartis in the running for social media award
Boehringer and Novartis in the running for social media award Firms are among those shortlisted at PM Society's Digital Awards

Mobile and pharma

Apple launches CareKit mHealth developer software
Apple launches CareKit mHealth developer software Makes its debut alongside apps for reproductive health, diabetes and depression
Pfizer joins up with IBM for internet-of-things collaboration
Pfizer joins up with IBM for internet-of-things collaboration Aims to develop an IoT remote monitoring system for Parkinson’s patients
Apple creates open source personal health app software
Apple creates open source personal health app software Will release CareKit framework later in the Spring 

Regulatory issues

UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects tobe sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator'approach to risk assessment
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win