Seven steps to innovating your digital strategy

Seven steps to innovating your digital strategy

Dealing with digitally native HCPs

Online learning increasingly popular for doctors
Online learning increasingly popular for doctors Sponsorship can help companies raise their profile specific therapy areas
Apple unveils health-tracking watch
Apple unveils health-tracking watch Launch event also sees debut of iPhone 6 and Health app
Smartphone and social media adverse event project launched
Smartphone and social media adverse event project launched The EU consortium's members will include UK regulator the MHRA
Teva supports launch of MS help website
Teva supports launch of MS help website Pow Health aims to help patients in Ireland with long term illnesses

Pharma and digital

Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
AZ launches DoctorsNotes online medical literature tool
AZ launches DoctorsNotes online medical literature tool New browser extension aims to make HCP's reading 'shareable and social'
Actelion partners with PatientsLikeMe on blood cancer research
Actelion partners with PatientsLikeMe on blood cancer research Will create patient-reported outcomes tool for rare form of non-Hodgkin’s lymphoma

Online audiences

Online learning increasingly popular for doctors
Online learning increasingly popular for doctors Sponsorship can help companies raise their profile specific therapy areas
Doctors cast career net wider to fulfil changing aspirations
Doctors cast career net wider to fulfil changing aspirations Job flexibility is increasingly important in both primary and secondary care
Citation needed: pharma needs to make the most of Wikipedia
Citation needed: pharma needs to make the most of Wikipedia The online encyclopedia is an increasingly important source of knowledge for patients and information must be kept accurate and up to date

Digital strategy

Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists

Social media

Smartphone and social media adverse event project launched
Smartphone and social media adverse event project launched The EU consortium's members will include UK regulator the MHRA
Social media – part of the routine
Social media – part of the routine The necessity of a social media engagement strategy for pharma companies
European social network HealthUnlocked expands to US
European social network HealthUnlocked expands to US Also adds new partners including Hepatitis Foundation International

Mobile and pharma

Apple unveils health-tracking watch
Apple unveils health-tracking watch Launch event also sees debut of iPhone 6 and Health app
Smartphone and social media adverse event project launched
Smartphone and social media adverse event project launched The EU consortium's members will include UK regulator the MHRA
Apple poised to ‘revolutionise’ mHealth
Apple poised to ‘revolutionise’ mHealth HealthKit could set the industry standard

Regulatory issues

Smartphone and social media adverse event project launched
Smartphone and social media adverse event project launched The EU consortium's members will include UK regulator the MHRA
PMCPA looks to app to simplify the APBI Code of Practice
PMCPA looks to app to simplify the APBI Code of Practice Code regulator takes 'digitally-led' approach in partnership with The Earthworks
Google: heavy regulation makes healthcare a painful business
Google: heavy regulation makes healthcare a painful business But Sergey Brin expects health to increase in importance for the search giant

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award