Sanofi continues pharma's trend of ditching the corporate blog

Sanofi continues pharma's trend of ditching the corporate blog

Will integrate Speaking of Sanofi content into its main US website

Smart solutions
Smart solutions How technology could help pharma breathe new life into branded respiratory drugs
Bayer wins FDA approval for MS electronic autoinjector and app
Bayer wins FDA approval for MS electronic autoinjector and app US regulator gives green light to Betaconnect and myBETA app
Google’s Verily backs $300m European life sciences fund
Google’s Verily backs $300m European life sciences fund The Medicxi fund for drug development firms also attracts support from Novartis
European regulators mull use of… QR codes
European regulators mull use of… QR codes EMA’s Heads of Medicines Agencies committee outlines packaging proposals

Pharma and digital

Google’s Verily backs $300m European life sciences fund
Google’s Verily backs $300m European life sciences fund The Medicxi fund for drug development firms also attracts support from Novartis
Novartis tie-up with IBM Watson Health in breast cancer
Novartis tie-up with IBM Watson Health in breast cancer Will combine real-world patient data and cognitive computing
Lilly joins Personal Connected Health Alliance
Lilly joins Personal Connected Health Alliance Samsung, AT&T and IPSOS Healthcare also sign up

Online audiences

Google backs Indian mobile online doctor community
Google backs Indian mobile online doctor community Curofy wins support from the firm's Launchpad Accelerator programme
UK to establish a digital academy for healthcare professionals
UK to establish a digital academy for healthcare professionals NHS technology plans will also see 12 trusts act as digitisation pioneers
Microsoft-backed doctors network expands in Europe
Microsoft-backed doctors network expands in Europe Among Doctors officially launches in the UK and Spain

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

HRA Pharma takes to social media to support its ellaOne brand
HRA Pharma takes to social media to support its ellaOne brand Launches new Facebook and Twitter channels for its morning after pill
Teva launches asthma social media campaign
Teva launches asthma social media campaign Hopes awareness drive will improve inhaler use
Snapchat arrives at scientific meetings
Snapchat arrives at scientific meetings And NICE becomes the first public health body to use the platform

Mobile and pharma

GSK asthma app wins healthcare technology award
GSK asthma app wins healthcare technology award Health Tech & You prizes also go to HealthUnlocked and others
Medtronic integrates Garmin data into its remote monitoring platform
Medtronic integrates Garmin data into its remote monitoring platform Can now sync information from vivofit wearable devices
Danish Medicines Agency urges caution on health app use
Danish Medicines Agency urges caution on health app use Says mobile applications on their own cannot make a diagnosis

Regulatory issues

European regulators mull use of… QR codes
European regulators mull use of… QR codes EMA’s Heads of Medicines Agencies committee outlines packaging proposals
FDA: Cybersecurity is an ever-present risk for medical devices
FDA: Cybersecurity is an ever-present risk for medical devices US regulator issues new guidance for manufacturers
Apps as medical devices - UK regulator updates its guidance
Apps as medical devices - UK regulator updates its guidance MHRA moves to help firms' health apps comply with its rules

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win