FDA approves Lilly-backed Bluetooth insulin device

FDA approves Lilly-backed Bluetooth insulin device

Clears Companion Medical’s Bluetooth-enabled pen and smartphone app

Going fully digital
Going fully digital Building a commercial content supply chain
AstraZeneca adds cardiovascular resources to online diabetes programme
AstraZeneca adds cardiovascular resources to online diabetes programme Expansion of Fit2Me also includes new Apple and Android mobile apps
Health Unlimited forms partnership with HealthUnlocked
Health Unlimited forms partnership with HealthUnlocked Aims to drive organic and new business for the agency and social network
Fitbit eyes pharma partnerships with digital health hire
Fitbit eyes pharma partnerships with digital health hire Taps Walgreens Boots Alliance's Adam Pellegrini to build industry relationships

Pharma and digital

AstraZeneca adds cardiovascular resources to online diabetes programme
AstraZeneca adds cardiovascular resources to online diabetes programme Expansion of Fit2Me also includes new Apple and Android mobile apps
Astellas launches digital health investment company
Astellas launches digital health investment company Will look for firms that focus on patient outcomes and offer pharma synergies
GSK and Google launch bioelectronics venture
GSK and Google launch bioelectronics venture Will develop electronic implants to treat chronic diseases, including diabetes

Online audiences

Microsoft-backed doctors network expands in Europe
Microsoft-backed doctors network expands in Europe Among Doctors officially launches in the UK and Spain
Face-to-face beats digital as prescribing influence
Face-to-face beats digital as prescribing influence But report confirms doctors continue to embrace digital technology
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive Physicians Interactive outlines globalambitions for its newly-expanded network

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Cuttsy and Cuttsy launches campaign celebrating healthcare industry
Cuttsy and Cuttsy launches campaign celebrating healthcare industry Encourages people to share positive experiences online
Digital influencer marketing
Digital influencer marketing How good stories can drive value for brands, products and companies
Digital influencer marketing
Digital influencer marketing How good stories can drive value for brands, products and companies

Mobile and pharma

FDA approves Lilly-backed Bluetooth insulin device
FDA approves Lilly-backed Bluetooth insulin device Clears Companion Medical’s Bluetooth-enabled pen and smartphone app
Fitbit eyes pharma partnerships with digital health hire
Fitbit eyes pharma partnerships with digital health hire Taps Walgreens Boots Alliance's Adam Pellegrini to build industry relationships
GSK launches first pharma trial powered by Apple's ResearchKit
GSK launches first pharma trial powered by Apple's ResearchKit Will use an iPhone app built using the software for a real-world study

Regulatory issues

UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects tobe sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator'approach to risk assessment
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win