Digital roundup

Digital roundup

Genzyme, Merck, the forthcoming EU clinical trials portal and more

EU forms mHealth app working group
EU forms mHealth app working group Tasks it with drafting guidelines for assessing the validity and reliability of the data collected
Charity counters health secretary on meningitis with social media push
Charity counters health secretary on meningitis with social media push Meningitis Now's drive follows controversial advice from Jeremy Hunt
Merck's digital health accelerator expands into Africa
Merck's digital health accelerator expands into Africa Will run new startup support programme in Nairobi
NHS taps technology firms for 'connected' patient projects
NHS taps technology firms for 'connected' patient projects One of the pilots will see Google's Verily unit work with MSD on a telehealth initiative

Pharma and digital

Merck's digital health accelerator expands into Africa
Merck's digital health accelerator expands into Africa Will run new startup support programme in Nairobi
NHS taps technology firms for 'connected' patient projects
NHS taps technology firms for 'connected' patient projects One of the pilots will see Google's Verily unit work with MSD on a telehealth initiative
Adapting to the digital age
Adapting to the digital age Sales dynamics are changing - but people, on both sides of the interaction, remain the ultimate driving force

Online audiences

Face-to-face beats digital as prescribing influence
Face-to-face beats digital as prescribing influence But report confirms doctors continue to embrace digital technology
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive Physicians Interactive outlines globalambitions for its newly-expanded network
New mobile-first online network for doctors launches
New mobile-first online network for doctors launches MedShr aims to be the future of medicaleducation

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Charity counters health secretary on meningitis with social media push
Charity counters health secretary on meningitis with social media push Meningitis Now's drive follows controversial advice from Jeremy Hunt
How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Astellas launches cancer challenge social media campaign
Astellas launches cancer challenge social media campaign Teamsup with USA Rugby and the Australian Rugby Union for #pass4prostate

Mobile and pharma

EU forms mHealth app working group
EU forms mHealth app working group Tasks it with drafting guidelines for assessing the validity and reliability of the data collected
Threat of medical device hacking is 'growing concern'
Threat of medical device hacking is 'growing concern' FDA issues new cybersecurity guidance to help minimise risks
Novartis sets sights on connected inhaler
Novartis sets sights on connected inhaler Plans 2019 launch for Qualcomm-partnered device

Regulatory issues

UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects tobe sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator'approach to risk assessment
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win