The balance of power in healthcare

The balance of power in healthcare

Meeting patient needs and keeping pace with technological advances

Online life sciences mapping tool launched
Online life sciences mapping tool launched UK opens up database of 5,000 life science companies and sites
Merck Serono brings electronic MS device to six more countries
Merck Serono brings electronic MS device to six more countries RebiSmart works alongside the company's MSdialog web-based software
How can pharma realise the power of digital?
How can pharma realise the power of digital? Firstly, by making it owned and driven by the most senior leadership team in the business
Life sciences minister: Go digital for NHS savings
Life sciences minister: Go digital for NHS savings Greater use of health technology could free funds for drug spending, says George Freeman

Pharma and digital

Life sciences minister: Go digital for NHS savings
Life sciences minister: Go digital for NHS savings Greater use of health technology could free funds for drug spending, says George Freeman
UK unveils digital health strategy
UK unveils digital health strategy Plans greater use of mobile technology and will track NHS 'digital health maturity'
Novo taps behavioural change for diabetes programme’s re-launch
Novo taps behavioural change for diabetes programme’s re-launch Adds health coach function to Cornerstones4Care

Online audiences

How can pharma realise the power of digital?
How can pharma realise the power of digital? Firstly, by making it owned and driven by the most senior leadership team in the business
Is the pharma industry bad?
Is the pharma industry bad? Surveys of doctors and the public suggest not
M3 and partners win Digital Sales Aid Award
M3 and partners win Digital Sales Aid Award Wins for campaign to overcome limited doctor engagement with pharma-owned websites

Digital strategy

Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists

Social media

Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider
Facebook: mobile is not a technology, it's a consumer behaviour
Facebook: mobile is not a technology, it's a consumer behaviour Social network gives pharma marketers attending ThinkDigital some tips
AZ launches breast cancer photo-sharing campaign
AZ launches breast cancer photo-sharing campaign Social media campaign will see a selection of the pictures displayed in New York

Mobile and pharma

Merck Serono brings electronic MS device to six more countries
Merck Serono brings electronic MS device to six more countries RebiSmart works alongside the company's MSdialog web-based software
Takeda launches mobile app for heartburn patients
Takeda launches mobile app for heartburn patients Food4GERD app includes symptom tracker and ingredient check functions
Medical device firms told to address cybersecurity risks
Medical device firms told to address cybersecurity risks FDA says online security should be part of a device's design and development

Regulatory issues

Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider
EMA expands adverse event reporting website
EMA expands adverse event reporting website Opens it up to all nationally-authorised medicines
Smartphone and social media adverse event project launched
Smartphone and social media adverse event project launched The EU consortium's members will include UK regulator the MHRA

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award