Publicis recruits Kylie Minogue for French cancer campaign

Publicis recruits Kylie Minogue for French cancer campaign

Australian singer is taking centre stage in a new Alliance for Research in Cancer initiative

Study highlights value of internet for doctors in Eastern Europe
Study highlights value of internet for doctors in Eastern Europe Electronic direct mail is proving popular as online access increases
Sanofi takes to Twitter to support Spanish pharmacy portal
Sanofi takes to Twitter to support Spanish pharmacy portal Says new account on the social network will help support community pharmacists
Encouraging doctors to discuss new products benefits pharma
Encouraging doctors to discuss new products benefits pharma Understanding knowledge, attitudes and practice provides valuable insights
How to make resources easy for doctors to consume
How to make resources easy for doctors to consume Focus on accessibility, choice of format and interactivity

Pharma and digital

Electronic medical records industry to soar
Electronic medical records industry to soar Report says market will hit $17bn by 2017
Community research
Community research Leveraging ‘controlled’ social web environments to garner healthcare business insights
GE Healthcare re-launches online neurological campaign
GE Healthcare re-launches online neurological campaign MIND Online aims to improve understanding of conditions such as Alzheimer's disease

Online audiences

Study highlights value of internet for doctors in Eastern Europe
Study highlights value of internet for doctors in Eastern Europe Electronic direct mail is proving popular as online access increases
Encouraging doctors to discuss new products benefits pharma
Encouraging doctors to discuss new products benefits pharma Understanding knowledge, attitudes and practice provides valuable insights
How to make resources easy for doctors to consume
How to make resources easy for doctors to consume Focus on accessibility, choice of format and interactivity

Digital strategy

Are you talking to digital natives?
Are you talking to digital natives? In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic
Digital blooms: multichannel marketing in China
Digital blooms: multichannel marketing in China The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets
Mobile campaign aims to tackle childhood obesity
Mobile campaign aims to tackle childhood obesity OpenMarket to run programme for Blue Cross of Idaho Foundation

Social media

Sanofi takes to Twitter to support Spanish pharmacy portal
Sanofi takes to Twitter to support Spanish pharmacy portal Says new account on the social network will help support community pharmacists
GSK launches Facebook weight loss campaign for Alli
GSK launches Facebook weight loss campaign for Alli ‘60-Day Kickstart’ initiative offers free healthy living support
FDA releases draft social media guidance
FDA releases draft social media guidance Covers 'interactive promotional media', such as Facebook, Twitter and blogs

Mobile and pharma

Text messages studied as tool for cutting type 2 diabetes risk
Text messages studied as tool for cutting type 2 diabetes risk Imperial College London teams up with Rapide
Google Glass passes clinical 'proof of concept'
Google Glass passes clinical 'proof of concept' Philips-Accenture project trials patient data delivery via smart-glasses
Upwardly mobile: Pharma opportunities in mHealth
Upwardly mobile: Pharma opportunities in mHealth mHealth presents a major opportunity for the pharmaceutical industry, but mobile is not about being remote, it’s about being connected and to progress, pharma needs to be better connected with the mobile industry itself

Regulatory issues

New year, new attitudes in digital
New year, new attitudes in digital The real digital innovations in 2014 need to come in our attitudes, not our technologies
FDA releases draft social media guidance
FDA releases draft social media guidance Covers 'interactive promotional media', such as Facebook, Twitter and blogs
Understanding the post-digital world
Understanding the post-digital world The ubiquity of digital demands that pharmaceutical companies focus more closely than ever on finding out what their customers want

New year, new attitudes in digital
New year, new attitudes in digital The real digital innovations in 2014 need to come in our attitudes, not our technologies
Survey: Digital Futures 2014
Survey: Digital Futures 2014 Can you help us predict pharma’s digital future?

Best practice

Janssen's Psoriasis 360 social media campaign
Janssen's Psoriasis 360 social media campaign The ground-breaking campaign sought to raise awareness of the range of treatment options available to patients and increase their overall understanding of psoriasis
GSK’s digital training in COPD
GSK’s digital training in COPD Online training programme Paper to Patient centred around a computer game for healthcare professionals called Paper Practice
Pfizer's online male health clinic
Pfizer's online male health clinic First-of-its-kind online male health clinic involved a wide range of partners and drew praise from NHS Direct