Sanofi takes to Twitter to support Spanish pharmacy portal

Sanofi takes to Twitter to support Spanish pharmacy portal

Says new account on the social network will help support community pharmacists

European Commission launches mHealth consultation
European Commission launches mHealth consultation May lead to policy action by 2015
Google Glass enters Parkinson's trials
Google Glass enters Parkinson's trials The smart glasses' potential will be evaluated as a patient assistant aid
Encouraging doctors to discuss new products benefits pharma
Encouraging doctors to discuss new products benefits pharma Understanding knowledge, attitudes and practice provides valuable insights
eHealth not up to speed in Europe
eHealth not up to speed in Europe Less than one in three doctors email their patients and just 10 per cent hold online consultations

Pharma and digital

eHealth not up to speed in Europe
eHealth not up to speed in Europe Less than one in three doctors email their patients and just 10 per cent hold online consultations
Lilly launches online training to boost patient voice in HTA
Lilly launches online training to boost patient voice in HTA New tool aims to help patient advocates 'better influence decisions'
UK to trial ingestible digital health technology
UK to trial ingestible digital health technology Proteus Digital Health will collaborate with several NHS bodies on the study

Online audiences

Encouraging doctors to discuss new products benefits pharma
Encouraging doctors to discuss new products benefits pharma Understanding knowledge, attitudes and practice provides valuable insights
How to make resources easy for doctors to consume
How to make resources easy for doctors to consume Focus on accessibility, choice of format and interactivity
Online Parkinson’s platform could revolutionise chronic disease care
Online Parkinson’s platform could revolutionise chronic disease care ParkinsonNet connects patients with doctors in a virtual setting

Digital strategy

Are you talking to digital natives?
Are you talking to digital natives? In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic
Pharma's top digital challenge in 2014? Strategy
Pharma's top digital challenge in 2014? Strategy Digital Futures 2014 survey also finds regulations expected to be an issue this year
Digital blooms: multichannel marketing in China
Digital blooms: multichannel marketing in China The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

Social media

Sanofi takes to Twitter to support Spanish pharmacy portal
Sanofi takes to Twitter to support Spanish pharmacy portal Says new account on the social network will help support community pharmacists
Sanofi launches online community for midwives
Sanofi launches online community for midwives Connecting Midwives follows in the footsteps of the company's Connecting Nurses community
J&J's Care4Today brand joins Twitter
J&J's Care4Today brand joins Twitter Firm's Janssen Healthcare Innovation unit also makes its debut on the social network

Mobile and pharma

European Commission launches mHealth consultation
European Commission launches mHealth consultation May lead to policy action by 2015
Google Glass enters Parkinson's trials
Google Glass enters Parkinson's trials The smart glasses' potential will be evaluated as a patient assistant aid
AstraZeneca to develop mHealth cardiovascular services
AstraZeneca to develop mHealth cardiovascular services Will work with Vodafone in a new global partnership

Regulatory issues

New year, new attitudes in digital
New year, new attitudes in digital The real digital innovations in 2014 need to come in our attitudes, not our technologies
FDA releases draft social media guidance
FDA releases draft social media guidance Covers 'interactive promotional media', such as Facebook, Twitter and blogs
FDA releases draft social media guidance
FDA releases draft social media guidance Covers 'interactive promotional media', such as Facebook, Twitter and blogs

Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey
Pharma's top digital challenge in 2014? Strategy
Pharma's top digital challenge in 2014? Strategy Digital Futures 2014 survey also finds regulations expected to be an issue this year

Best practice

Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award
Harnessing social media for campaign success
Harnessing social media for campaign success Digital excellence from Ruder Finn's meningitis work for Novartis