2015: A year of promise and connectivity

2015: A year of promise and connectivity

How could technology impact healthcare in this year and what will be the key trends to follow?

AstraZeneca employs Wolfram tech for liver health research
AstraZeneca employs Wolfram tech for liver health research Project could produce mathematical models that can detect liver problems
Google to respond to health queries with treatment information
Google to respond to health queries with treatment information Addition of Knowledge Graph considerably ups the ante for 'Doctor Google'
The FDA will not regulate your Apple Watches and Fitbits
The FDA will not regulate your Apple Watches and Fitbits US regulator clarifies its health wearables stance in draft guidance
Samsung launches mobile app for autistic children
Samsung launches mobile app for autistic children 'Look At Me' aims to help children develop communications skills

Pharma and digital

2015: A year of promise and connectivity
2015: A year of promise and connectivity How could technology impact healthcare in this year and what will be the key trends to follow?
Google to respond to health queries with treatment information
Google to respond to health queries with treatment information Addition of Knowledge Graph considerably ups the ante for 'Doctor Google'
Nurturing change in pharma marketing
Nurturing change in pharma marketing Multichannel pharma marketing could be ready to hatch

Online audiences

How should pharma engage with GPs on new drugs?
How should pharma engage with GPs on new drugs? by Dr Tim Ringrose, CEO, M3 (EU)
Is pharma’s marketing model broken?
Is pharma’s marketing model broken? by Jenny Cowderoy, MD Communications, M3 (EU)
Is pharma’s marketing model broken?
Is pharma’s marketing model broken? by Jenny Cowderoy, MD Communications, M3 (EU)

Digital strategy

Nurturing change in pharma marketing
Nurturing change in pharma marketing Multichannel pharma marketing could be ready to hatch
Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key

Social media

Novartis brings creative malaria campaign to Pinterest
Novartis brings creative malaria campaign to Pinterest Invites users to create their own mosquito-killing story
Monitoring the social media activity of HCPs
Monitoring the social media activity of HCPs Do your research when planning a digital engagement strategy
Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider

Mobile and pharma

Samsung launches mobile app for autistic children
Samsung launches mobile app for autistic children 'Look At Me' aims to help children develop communications skills
Pfizer taps mobile app for patient recruitment
Pfizer taps mobile app for patient recruitment Looks to use smartphone technology to identify rare disease patients
Merck Serono brings electronic MS device to six more countries
Merck Serono brings electronic MS device to six more countries RebiSmart works alongside the company's MSdialog web-based software

Regulatory issues

The potential of regulated wearable technology
The potential of regulated wearable technology New health-tracking technologies are set to be taken seriously as medical devices
Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider
EMA expands adverse event reporting website
EMA expands adverse event reporting website Opens it up to all nationally-authorised medicines

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award