Achieving the NHS's vision through service redesign and pathway efficiencies

Achieving the NHS's vision through service redesign and pathway efficiencies

Technology and data sharing are at the heart of new NHS vanguard

Digitally yours: How to build effective relationships in virtual space
Digitally yours: How to build effective relationships in virtual space Can you imagine life without mobile and digital access? Certainly not. But is the healthcare sector making the most of the opportunities?
Online brain training game to be trialled for Parkinson's disease
Online brain training game to be trialled for Parkinson's disease MyCognition's AquaSnap Optimize aims to tackle cognitive impairment
Apple talks up health and fitness benefits of new Watch OS
Apple talks up health and fitness benefits of new Watch OS Outlines new Breathe app and stronger fitness integration for watchOS 3
IBM plans Watson-powered 'diabetes advisor'
IBM plans Watson-powered 'diabetes advisor' Teams up with the American Diabetes Association for big data collaboration

Pharma and digital

Online brain training game to be trialled for Parkinson's disease
Online brain training game to be trialled for Parkinson's disease MyCognition's AquaSnap Optimize aims to tackle cognitive impairment
IBM plans Watson-powered 'diabetes advisor'
IBM plans Watson-powered 'diabetes advisor' Teams up with the American Diabetes Association for big data collaboration
Boehringer Ingelheim launches 'gamified' COPD initiative
Boehringer Ingelheim launches 'gamified' COPD initiative Programme aims to encourage and reward disease management

Online audiences

Face-to-face beats digital as prescribing influence
Face-to-face beats digital as prescribing influence But report confirms doctors continue to embrace digital technology
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive Physicians Interactive outlines globalambitions for its newly-expanded network
New mobile-first online network for doctors launches
New mobile-first online network for doctors launches MedShr aims to be the future of medicaleducation

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Otsuka joins its Japanese peers on Twitter
Otsuka joins its Japanese peers on Twitter The firm's US operations make their social media debut
Social media win for Boehringer at PM Society Digital Awards
Social media win for Boehringer at PM Society Digital Awards Sees off competition from AbbVie, Bayer, Novartis and Pfizer
Using social data to see patients more clearly
Using social data to see patients more clearly A new dawn is approaching in healthcare and drug safety

Mobile and pharma

Apple talks up health and fitness benefits of new Watch OS
Apple talks up health and fitness benefits of new Watch OS Outlines new Breathe app and stronger fitness integration for watchOS 3
Monitoring app boosts survival in lung cancer patients
Monitoring app boosts survival in lung cancer patients Results of prototype Moovcare remote monitoring device released at ASCO 2016
Roche picks up European rights to diabetes implant
Roche picks up European rights to diabetes implant Will distribute Senseonics' Eversense CGM System in Germany, Italy and the Netherlands

Regulatory issues

UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects tobe sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator'approach to risk assessment
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win