The use of search enginges in health

The use of search enginges in health

The vast majority of health seekers use  search engines as a starting point to gain information on a disease or illness

How should pharma engage with GPs on new drugs?
How should pharma engage with GPs on new drugs? by Dr Tim Ringrose, CEO, M3 (EU)
Pfizer taps mobile app for patient recruitment
Pfizer taps mobile app for patient recruitment Looks to use smartphone technology to identify rare disease patients
US doctors support digital health technology
US doctors support digital health technology Mobile devices and apps find favour in new survey
Hackers target deal-rich pharma sector
Hackers target deal-rich pharma sector Look to gain access to insider information for stock market gain

Pharma and digital

US doctors support digital health technology
US doctors support digital health technology Mobile devices and apps find favour in new survey
Hackers target deal-rich pharma sector
Hackers target deal-rich pharma sector Look to gain access to insider information for stock market gain
23andMe launches personal genome service in the UK
23andMe launches personal genome service in the UK Mail-order genetic service will cost £125

Online audiences

How should pharma engage with GPs on new drugs?
How should pharma engage with GPs on new drugs? by Dr Tim Ringrose, CEO, M3 (EU)
Is pharma’s marketing model broken?
Is pharma’s marketing model broken? by Jenny Cowderoy, MD Communications, M3 (EU)
How can pharma realise the power of digital?
How can pharma realise the power of digital? Firstly, by making it owned and driven by the most senior leadership team in the business

Digital strategy

Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists

Social media

Novartis brings creative malaria campaign to Pinterest
Novartis brings creative malaria campaign to Pinterest Invites users to create their own mosquito-killing story
Monitoring the social media activity of HCPs
Monitoring the social media activity of HCPs Do your research when planning a digital engagement strategy
Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider

Mobile and pharma

Pfizer taps mobile app for patient recruitment
Pfizer taps mobile app for patient recruitment Looks to use smartphone technology to identify rare disease patients
Merck Serono brings electronic MS device to six more countries
Merck Serono brings electronic MS device to six more countries RebiSmart works alongside the company's MSdialog web-based software
Takeda launches mobile app for heartburn patients
Takeda launches mobile app for heartburn patients Food4GERD app includes symptom tracker and ingredient check functions

Regulatory issues

The potential of regulated wearable technology
The potential of regulated wearable technology New health-tracking technologies are set to be taken seriously as medical devices
Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider
EMA expands adverse event reporting website
EMA expands adverse event reporting website Opens it up to all nationally-authorised medicines

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award