Creating an engaging experience for patients

Creating an engaging experience for patients

Creating an engaging experience for patients. The patient experience is inextricably connected to how HCPs feel about their work and are measured and perceived, and that experience is no longer limited to the 15-minute office visit. To support

Merck agrees African digital cooperation deal
Merck agrees African digital cooperation deal Will collaborate with Germany's GIZ on new solutions for the continent
Healthcare costs
Healthcare costs The technology poised to drive down the cost of healthcare
Shire launches digital 'paper planes' for rare disease campaign
Shire launches digital 'paper planes' for rare disease campaign #FlyForMPS allows supporters to track the miles their plane travels
Novartis funds chronic urticaria app and patient community
Novartis funds chronic urticaria app and patient community My Hives has been developed, and will be run, by Exco InTouch

Pharma and digital

Merck agrees African digital cooperation deal
Merck agrees African digital cooperation deal Will collaborate with Germany's GIZ on new solutions for the continent
Shire launches digital 'paper planes' for rare disease campaign
Shire launches digital 'paper planes' for rare disease campaign #FlyForMPS allows supporters to track the miles their plane travels
Plaudits for Bayer’s website
Plaudits for Bayer’s website Ranked number two in Bowen Cragg's annual Index of Online Excellence

Online audiences

Face-to-face beats digital as prescribing influence
Face-to-face beats digital as prescribing influence But report confirms doctors continue to embrace digital technology
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive
Merck & Co reorganises its HCP communities, hands Univadis to Physicians Interactive Physicians Interactive outlines globalambitions for its newly-expanded network
New mobile-first online network for doctors launches
New mobile-first online network for doctors launches MedShr aims to be the future of medicaleducation

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Social media win for Boehringer at PM Society Digital Awards
Social media win for Boehringer at PM Society Digital Awards Sees off competition from AbbVie, Bayer, Novartis and Pfizer
Social media win for Boehringer at PM Society Digital Awards
Social media win for Boehringer at PM Society Digital Awards Sees off competition from AbbVie, Bayer, Novartis and Pfizer
Using social data to see patients more clearly
Using social data to see patients more clearly A new dawn is approaching in healthcare and drug safety

Mobile and pharma

Novartis funds chronic urticaria app and patient community
Novartis funds chronic urticaria app and patient community My Hives has been developed, and will be run, by Exco InTouch
Meet Nokia, the digital health company
Meet Nokia, the digital health company Former mobile phone giant acquires connected health firm Withings for €170m
Apple launches CareKit mHealth developer software
Apple launches CareKit mHealth developer software Makes its debut alongside apps for reproductive health, diabetes and depression

Regulatory issues

UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects tobe sent directly to the MHRA
FDA teams up with PatientsLikeMe for patient data project
FDA teams up with PatientsLikeMe for patient data project Will explore its potential to inform the regulator'approach to risk assessment
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win