Pharma and digital

Key emerging trends in digital health
Key emerging trends in digital health Improving healthcare for patients and helping doctors be more efficient
Current and future trends for developing digital medical communications
Current and future trends for developing digital medical communications Evolving digital trends and user needs
BMS partners with Voluntis to co-develop oncology digital therapeutics
BMS partners with Voluntis to co-develop oncology digital therapeutics Aims to create a mobile app to help patients self-manage their symptoms

Online audiences

Investment firm pays $2.8bn for WebMD
Investment firm pays $2.8bn for WebMD The online health information portal will join KKR's Internet Brands subsidiary
Healthcare in the digital age
Healthcare in the digital age Prof Jan Kimpen on a decade of digital change in healthcare and its future direction of travel
The digital doctor-patient relationship
The digital doctor-patient relationship The potential of doctor-facing and patient-facing tools

Digital strategy

Current and future trends for developing digital medical communications
Current and future trends for developing digital medical communications Evolving digital trends and user needs
The digital shift in pharma marketing
The digital shift in pharma marketing Indegene’s surveys in 2016 and 2019 show a spike in digital spend
How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA

Social media

Key emerging trends in digital health
Key emerging trends in digital health Improving healthcare for patients and helping doctors be more efficient
Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte
Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Alexander Davies considers the remarkable story of how one company broke with pharma convention to speak out on social media
UCB supports social network for SpA patients
UCB supports social network for SpA patients MySpondylitisTeam is launched by MyHealthTeams

Mobile and pharma

Key emerging trends in digital health
Key emerging trends in digital health Improving healthcare for patients and helping doctors be more efficient
BMS partners with Voluntis to co-develop oncology digital therapeutics
BMS partners with Voluntis to co-develop oncology digital therapeutics Aims to create a mobile app to help patients self-manage their symptoms
Global mHealth market predicted to reach $58.8bn by 2020
Global mHealth market predicted to reach $58.8bn by 2020 And digital therapeutics could rival mainstream pharmaceutical products, according to a report

Regulatory issues

FDA poised to start digital health pilot
FDA poised to start digital health pilot Forms a key part of the agency's new digital innovation action plan
European regulators mull use of… QR codes
European regulators mull use of… QR codes EMA’s Heads of Medicines Agencies committee outlines packaging proposals
FDA: Cybersecurity is an ever-present risk for medical devices
FDA: Cybersecurity is an ever-present risk for medical devices US regulator issues new guidance for manufacturers

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win