Lilly backs BlueTooth insulin device and app firm

Lilly backs BlueTooth insulin device and app firm

Invests in San Diego-based medical device company Companion Medical

AZ escapes censure over cancer tweet
AZ escapes censure over cancer tweet Firm did not breach UK’s Code of Practice over survival statistics post
Health Unlimited partners with digital agency Propeller Communications
Health Unlimited partners with digital agency Propeller Communications Propeller will move from its New Jersey and Manhattan offices to Health Unlimited's New York base
UK ramps up online access to GP services
UK ramps up online access to GP services Number of practices offering services like appointments via the internet tripled in first three months of 2015
Boehringer signs digital health collaboration with Sutter Health
Boehringer signs digital health collaboration with Sutter Health Work will start in COPD with a personalised medical care project

Pharma and digital

Boehringer signs digital health collaboration with Sutter Health
Boehringer signs digital health collaboration with Sutter Health Work will start in COPD with a personalised medical care project
Pfizer launches lupus study with 23andMe
Pfizer launches lupus study with 23andMe Aims to enroll 5,000 patients into new genetic research study
AstraZeneca and EHR firm to use drug alert system
AstraZeneca and EHR firm to use drug alert system Firm will team up with Practice Fusion to help keep patients on the right treatment pathway

Online audiences

Doctors do get mobile, says the BMJ.com
Doctors do get mobile, says the BMJ.com And this year the site's morning traffic saw mobile overtake desktop for the first time
Sermo opens its doors in Europe
Sermo opens its doors in Europe US online physician community allows UK doctors to join
NHS to expand video and email consultation pilots
NHS to expand video and email consultation pilots Move is part of plans to increase patient access to GPs and pharmacists

Digital strategy

Nurturing change in pharma marketing
Nurturing change in pharma marketing Multichannel pharma marketing could be ready to hatch
Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key

Social media

Listen? Do you want to know a secret?
Listen? Do you want to know a secret? Social media listening is currently trending, but is it ‘hear’ to stay for pharma?
Don’t use the 'SM' words!
Don’t use the 'SM' words! 'Social media' should be avoided - unless you want seasoned industry types to start heading for the hills
Leo Pharma sets out its social media principles
Leo Pharma sets out its social media principles Also expands its use of Twitter with two new accounts

Mobile and pharma

Lilly backs BlueTooth insulin device and app firm
Lilly backs BlueTooth insulin device and app firm Invests in San Diego-based medical device company Companion Medical
Doctors do get mobile, says the BMJ.com
Doctors do get mobile, says the BMJ.com And this year the site's morning traffic saw mobile overtake desktop for the first time
Making a difference with mobile health
Making a difference with mobile health Sanofi talks to PME about its latest mHealth initiative and tackling the diabetes epidemic

Regulatory issues

Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases
The potential of regulated wearable technology
The potential of regulated wearable technology New health-tracking technologies are set to be taken seriously as medical devices

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats