The new science of content marketing

The new science of content marketing

The role of big data and artificial intelligence  in marketing and advertising

Strategic planning in the digital age
Strategic planning in the digital age How to be digitally effective
Europe needs 'sustainable data ecosystem'
Europe needs 'sustainable data ecosystem' Better use of data must be made if patients and healthcare systems are to benefit
Sanofi targets patient literacy in clinical trials drive
Sanofi targets patient literacy in clinical trials drive Unveils new online resources for those in the US
UCB adds website for its Facebook-based Parkinson's community
UCB adds website for its Facebook-based Parkinson's community Says the site forms the next chapter for More than Motion

Pharma and digital

Europe needs 'sustainable data ecosystem'
Europe needs 'sustainable data ecosystem' Better use of data must be made if patients and healthcare systems are to benefit
Sanofi targets patient literacy in clinical trials drive
Sanofi targets patient literacy in clinical trials drive Unveils new online resources for those in the US
Sanofi agrees €250m diabetes deal with AI firm Exscientia
Sanofi agrees €250m diabetes deal with AI firm Exscientia The French pharma giant will pay royalties and contribute research funding

Online audiences

Google backs Indian mobile online doctor community
Google backs Indian mobile online doctor community Curofy wins support from the firm's Launchpad Accelerator programme
UK to establish a digital academy for healthcare professionals
UK to establish a digital academy for healthcare professionals NHS technology plans will also see 12 trusts act as digitisation pioneers
Microsoft-backed doctors network expands in Europe
Microsoft-backed doctors network expands in Europe Among Doctors officially launches in the UK and Spain

Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

Social media

Teva launches asthma social media campaign
Teva launches asthma social media campaign Hopes awareness drive will improve inhaler use
Snapchat arrives at scientific meetings
Snapchat arrives at scientific meetings And NICE becomes the first public health body to use the platform
Teva launches online cancer portal My Day
Teva launches online cancer portal My Day Follows social listening project on gender differences in cancer discussions

Mobile and pharma

GSK asthma app wins healthcare technology award
GSK asthma app wins healthcare technology award Health Tech & You prizes also go to HealthUnlocked and others
Medtronic integrates Garmin data into its remote monitoring platform
Medtronic integrates Garmin data into its remote monitoring platform Can now sync information from vivofit wearable devices
Danish Medicines Agency urges caution on health app use
Danish Medicines Agency urges caution on health app use Says mobile applications on their own cannot make a diagnosis

Regulatory issues

FDA: Cybersecurity is an ever-present risk for medical devices
FDA: Cybersecurity is an ever-present risk for medical devices US regulator issues new guidance for manufacturers
Apps as medical devices - UK regulator updates its guidance
Apps as medical devices - UK regulator updates its guidance MHRA moves to help firms' health apps comply with its rules
UK patients offered app to report adverse reactions
UK patients offered app to report adverse reactions Yellow Card app allows potential side-effects tobe sent directly to the MHRA

Best practice

Boehringer's ASCO blog picks up digital excellence award
Boehringer's ASCO blog picks up digital excellence award Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize
Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win