Leo Pharma sets out its social media principles

Leo Pharma sets out its social media principles

Also expands its use of Twitter with two new accounts

UCB plans epilepsy 'hackathon' to develop new digital tools
UCB plans epilepsy 'hackathon' to develop new digital tools Aims to attract developers, designers and digital experts to Hack Epilepsy
Apple launches new research software programme
Apple launches new research software programme Tech firm made the announcement during the promotion of its new smart watch
Making the right mobile health choices
Making the right mobile health choices Creative thinking is one of the requirements to ensure lasting healthcare change
Digital health charge led by millennials in the US
Digital health charge led by millennials in the US But older patients more likely to use pharma sites if directed by a doctor

Pharma and digital

UCB plans epilepsy 'hackathon' to develop new digital tools
UCB plans epilepsy 'hackathon' to develop new digital tools Aims to attract developers, designers and digital experts to Hack Epilepsy
Nikon expands into healthcare and buys retinal tech firm
Nikon expands into healthcare and buys retinal tech firm Japanese camera and technology company spends big on Scotland’s Optos
Healthcare boundaries 'being erased,' says PwC
Healthcare boundaries 'being erased,' says PwC Reports claims technology is eradicating person-to-person interaction

Online audiences

Digital health charge led by millennials in the US
Digital health charge led by millennials in the US But older patients more likely to use pharma sites if directed by a doctor
Digital diagnostic tech improves GP accuracy
Digital diagnostic tech improves GP accuracy New study says using digital diagnostic advice can help reduce risk of misdiagnosis
Digital diagnostic tech improves GP accuracy
Digital diagnostic tech improves GP accuracy New study says using digital diagnostic advice can help reduce risk of misdiagnosis

Digital strategy

Nurturing change in pharma marketing
Nurturing change in pharma marketing Multichannel pharma marketing could be ready to hatch
Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key

Social media

Leo Pharma sets out its social media principles
Leo Pharma sets out its social media principles Also expands its use of Twitter with two new accounts
Novartis brings creative malaria campaign to Pinterest
Novartis brings creative malaria campaign to Pinterest Invites users to create their own mosquito-killing story
Monitoring the social media activity of HCPs
Monitoring the social media activity of HCPs Do your research when planning a digital engagement strategy

Mobile and pharma

Apple launches new research software programme
Apple launches new research software programme Tech firm made the announcement during the promotion of its new smart watch
Making the right mobile health choices
Making the right mobile health choices Creative thinking is one of the requirements to ensure lasting healthcare change
FDA launches drug shortages mobile app
FDA launches drug shortages mobile app US regulator offers the public and HCPs Android and iPhone versions of the app

Regulatory issues

Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases
Google-backed genetic testing kit gains FDA approval
Google-backed genetic testing kit gains FDA approval 23andMe’s DNA test can alert consumers to their risks of certain diseases
The potential of regulated wearable technology
The potential of regulated wearable technology New health-tracking technologies are set to be taken seriously as medical devices

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Novo's ‘virtual mannequins’ win digital award at PMEA
Novo's ‘virtual mannequins’ win digital award at PMEA Med ed programme Decisions in Time was delivered with emotive
Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats