Is the pharma industry bad?

Is the pharma industry bad?

Surveys of doctors and the public suggest not

Biogen Idec launches online multiple sclerosis programme
Biogen Idec launches online multiple sclerosis programme MS Blueprint aims to help people with MS develop a personalised support plan
EMA expands adverse event reporting website
EMA expands adverse event reporting website Opens it up to all nationally-authorised medicines
M3 and partners win Digital Sales Aid Award
M3 and partners win Digital Sales Aid Award Wins for campaign to overcome limited doctor engagement with pharma-owned websites
US approval for Philips' telehealth applications
US approval for Philips' telehealth applications The programmes give clinicians real-time access to health data

Pharma and digital

Biogen Idec launches online multiple sclerosis programme
Biogen Idec launches online multiple sclerosis programme MS Blueprint aims to help people with MS develop a personalised support plan
US approval for Philips' telehealth applications
US approval for Philips' telehealth applications The programmes give clinicians real-time access to health data
IBM: Watson can make the world a better place
IBM: Watson can make the world a better place ThinkDigital event hears how the supercomputer could improve people' lives

Online audiences

Is the pharma industry bad?
Is the pharma industry bad? Surveys of doctors and the public suggest not
M3 and partners win Digital Sales Aid Award
M3 and partners win Digital Sales Aid Award Wins for campaign to overcome limited doctor engagement with pharma-owned websites
Doctors.net.uk expands its online educational resources for doctors
Doctors.net.uk expands its online educational resources for doctors Includes video for three procedures that all doctors are expected to be able to do

Digital strategy

Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists

Social media

AZ launches breast cancer photo-sharing campaign
AZ launches breast cancer photo-sharing campaign Social media campaign will see a selection of the pictures displayed in New York
Facebook 'considering' new online health communities and apps
Facebook 'considering' new online health communities and apps Social network is reportedly exploring healthcare options
Novartis named digital pharma company of the year
Novartis named digital pharma company of the year Takes prize at the PM Society Digital Media Awards

Mobile and pharma

Medical device firms told to address cybersecurity risks
Medical device firms told to address cybersecurity risks FDA says online security should be part of a device's design and development
Boehringer Ingelheim launches Sound Challenge app
Boehringer Ingelheim launches Sound Challenge app Looks to raise awareness of rare lung disease IPF
Novartis named digital pharma company of the year
Novartis named digital pharma company of the year Takes prize at the PM Society Digital Media Awards

Regulatory issues

EMA expands adverse event reporting website
EMA expands adverse event reporting website Opens it up to all nationally-authorised medicines
Smartphone and social media adverse event project launched
Smartphone and social media adverse event project launched The EU consortium's members will include UK regulator the MHRA
PMCPA looks to app to simplify the APBI Code of Practice
PMCPA looks to app to simplify the APBI Code of Practice Code regulator takes 'digitally-led' approach in partnership with The Earthworks

Digital Futures 2014 slide deck
Digital Futures 2014 slide deck Full slides, including survey data, from PMLiVE’s digital pharma marketing online event
Pharma's digital directions in 2014
Pharma's digital directions in 2014 Multi-channel marketing a priority, but mobile websites may be neglected
J&J expected to make best use of digital in 2014
J&J expected to make best use of digital in 2014 Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Best practice

Boehringer continues award-winning ChatAFib tweet chat
Boehringer continues award-winning ChatAFib tweet chat Its next social media discussion follows the programme's Communiqué win
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Technology-enhanced HIV testing service triumphs
Technology-enhanced HIV testing service triumphs Dean Street at Home initiative wins PMEA's digital/social award