- PMLiVE

The need for in-language education to advance health equity

By Katie Lucero

- PMLiVE

The launch landscape

Navigating the evolving early commercialisation and launch landscape: eight powerful opportunities

- PMLiVE

Return on investment

If we are being asked to demonstrate ROI, we first need to agree on the value of the outcome

- PMLiVE

Social media as a determinant of health is a real thing

What will our epitaph read? We came, we saw – we did nothing

- PMLiVE

Bridge of sighs

It is better to understand commercial caution than to criticise it

- PMLiVE

The goldfish principle: making sense of persuasive communication

By Susan Walkley

- PMLiVE

Havas reveals new brand architecture and visual identity

The agency will bring its branded networks and operating companies under one shared identity

- PMLiVE

The omnichannel conundrum

Why embracing imperfection is key to success

- PMLiVE

There’s always one more thing to learn

The importance of continuing professional development and achieving learning objectives

- PMLiVE

Generative AI is coming for healthcare

Don’t say I didn’t warn you

- PMLiVE

Adaptive innovation

What your thymus can teach you about adapting to market changes

- PMLiVE

VMLY&R and KDog join forces in project to train abandoned dogs to become medical detection dogs

Dogs Without Borders is a unique project that trains abandoned dogs to become medical detection dogs that can diagnose people living in remote communities

- PMLiVE

Confidently omnichannel: the critical role of customer engagement

Why a successful leap from multichannel to omnichannel is within your grasp

- PMLiVE

Maintaining the long-term health of the agency sector

How pharma and agency can work together to ensure our ecosystem remains in great health

- PMLiVE

The greatest show on Earth

Bernie Sanders getting indignant about pharmaceutical companies is must-see TV