- PMLiVE

Too much success

Some companies should be careful what they wish for

- PMLiVE

Global healthcare consultancy Uptake Strategies unveils a newly refreshed identity

Uptake, formerly known as Uptake Strategies, has revealed a bold brand refresh for its 18th year

- PMLiVE

The importance of creativity in content

By Louise Barry

- PMLiVE

Outsmarting unpredictability: using scenario planning to keep ahead

Scenario planning is now considered an essential tool to navigate uncertainty with confidence

- PMLiVE

Making the most of our valued talent pool

Encouraging people who are returning to work after a career break to see it as a positive experience

- PMLiVE

When to call in the specialists: strategy in Medical Affairs

By Laura Wilson

- PMLiVE

Masking the truth

Why a not-so-good editorial piece from The New York Times has me a little vexed

- PMLiVE

Connectome competitiveness

It’s not what you do, it’s how what you do connects

- PMLiVE

In uncertain times, plan for the actions you may never take

To be successful in changeable times, we must elevate the way we create our brand plans

- PMLiVE

Pro bono publico

Seven key principles for success for pro bono working

- PMLiVE

Merck reports positive results for Keytruda combination in phase 3 gastric cancer trial

Over one million new cases of gastric cancer were diagnosed globally in 2020

- PMLiVE

Facts are stubborn things

California tried to tell doctors what would be classified as misinformation – it didn’t go well

- PMLiVE

Declining disruption

Innovation may be becoming less innovative

- PMLiVE

Making a human connection – the lost art of the brand narrative

Understanding the five mistakes to avoid in order to ensure brand success

- PMLiVE

Making new year resolutions that can also benefit others

Consider resolutions that could make 2023 a better year for many