A social media toolkit for cancer information with lessons for pharma

Guidelines from International Cancer Information Services Group provide useful social media overview

Significant variation found in pharma’s use of social media

High spending on traditional promotional channels not a guarantee of social media success 

UK telehealth success could lead the way for Europe

EC hails the project as 'just the type of radical change we need'

- PMLiVE

Online health ‘information hub’ launched for patients in London

MyHealth-London will offer a GP comparison service as well as educational resources

- PMLiVE

UK drug regulator the MHRA joins Twitter

Regulator's press office begins using the social network

- PMLiVE

Mobile health roundup

Includes mobile health app download figures, Epocrates use, pharma mobile sites and a new iPhone app from Janssen

Microsoft and GE Healthcare join forces for new health technology platform

Joint venture will also look to integrate with Microsoft HealthVault, just as Google Health is discontinued

When Europeans want online pharma info, social media is not the right channel

Majority of people don't want drug information from industry, but when they do it shouldn't come via Facebook or Twitter

- PMLiVE

Roche and Pfizer launch pharma’s first official Google+ pages

Pharma companies tentatively investigate Google's new social network, but are already outnumbered by fake pages

Jimenez: Unprecedented opportunity for technology to improve healthcare

People now just a call, text, or tweet away from information that can empower and educate, says Novartis CEO

The social media adverse event myth

Has new research finally put paid to the idea that pharma risks a flood of AEs from social media if it uses sites like Twitter and Facebook?

- PMLiVE

Facebook tells Mercks to sort out page dispute

Apologises to Merck KGaA for taking away its page but won't return its vanity URL

Janssen backs Yammer-based social network for doctors in England

Collaborates with the NHS Confederation Mental Health Network on new service for GP commissioners

Increasing numbers in Britain seek health information online

Oxford Internet Institute survey finds 71 per cent have turned to the internet for health reasons

- PMLiVE

Merck Vs Merck in battle for Facebook page

German pharma company take to the courts after US namesake takes over its Facebook page