Best practice
It’s hard to know what really constitutes best practice in digital without being privy to the internal company thinking behind campaigns.So the level of detail in schemes such as the Pharmaceutical Market Excellence Awards (PMEAs) provides some useful real-world analysis of what pharma companies are doing in the digital space.
Recent articles
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Janssen's Psoriasis 360 social media campaign
The ground-breaking campaign sought to raise awareness of the range of treatment options available to patients and increase their overall understanding of psoriasis
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Pfizer's online male health clinic
First-of-its-kind online male health clinic involved a wide range of partners and drew praise from NHS Direct
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GSK’s digital training in COPD
Online training programme Paper to Patient centred around a computer game for healthcare professionals called Paper Practice
Digital Intelligence Blog
- UCB and IBM to harness big data for personalised epilepsy care
- Joint project could pave the way for therapy area use of IBM's Watson
17th May 2013 - Sanofi partners with PatientsLikeMe to promote its clinical trials
- Online patient community will match patients to the pharma company's trials
16th May 2013 - Brazil eHealth pilot improves healthcare access for city poor
- Rio de Janeiro project also finds eHealth integration provides major cost savings for health system
15th May 2013 - Europe yet to tap 'huge potential' of eHealth
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But European Commission working on the challenges that remain, says vice president Neelie Kroes
14th May 2013 - MSD updates Univadis, adds apps
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New UK version of its HCP website will allow users to personalise the portal
13th May 2013
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