Digital strategy

Are you talking to digital natives?
Are you talking to digital natives? In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic
Digital blooms: multichannel marketing in China
Digital blooms: multichannel marketing in China The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets
Mobile campaign aims to tackle childhood obesity
Mobile campaign aims to tackle childhood obesity OpenMarket to run programme for Blue Cross of Idaho Foundation
The problem with the new
The problem with the new The problem with the new. Avoid being labelled either risk taker or Luddite by being a considered adopter. How whimsical to be able to open a PME Thought Leader on 'digital' by quoting Heraclitus: 'You never step in the same river twice'. It seems
Think differently about digital strategy
Think differently about digital strategy Why the change to digital communications means we need a different strategic approach
How to develop a digital strategy in pharma
How to develop a digital strategy in pharma Six key questions to ask yourself when working out your strategy
Pharma’s digital strategy
Pharma’s digital strategy Bayer’s Fabio Piva on why your digital strategy should be an integrated one
Seven steps to a pharma digital strategy
Seven steps to a pharma digital strategy Setting out the  ‘big thinking’ behind your planned use of digital
Understand the customer journey and then plan, plan, plan
Understand the customer journey and then plan, plan, plan Identifying customer needs is paramount if marketers want to succeed with their digital strategy
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