Digital strategy

How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists
Are you talking to digital natives?
Are you talking to digital natives? Are you talking to digital natives? - In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic -
Pharma's top digital challenge in 2014? Strategy
Pharma's top digital challenge in 2014? Strategy Pharma's top digital challenge in 2014? Strategy - Digital Futures 2014 survey also finds regulations expected to be an issue this year - PMLiVE
Digital blooms: multichannel marketing in China
Digital blooms: multichannel marketing in China The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets
The problem with the new
The problem with the new Avoid being labelled either ‘risk taker’ or ‘Luddite’ by being a ‘considered adopter’
Mobile campaign aims to tackle childhood obesity
Mobile campaign aims to tackle childhood obesity OpenMarket to run programme for Blue Cross of Idaho Foundation
Digital reach is 'gold dust' for pharma
Digital reach is 'gold dust' for pharma How companies perform online will be a key differentiating factor, says Merck & Co's Gerhard Arnhofer
Department of Health sets out its digital strategy
Department of Health sets out its digital strategy Department of Health sets out its digital strategy - Wants civil servants to “embrace digital opportunities” to improve health, care and value - PMLiVE
Think differently about digital strategy
Think differently about digital strategy Why the change to digital communications means we need a different strategic approach
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