Digital strategy

How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Pharma sales in the digital era
Pharma sales in the digital era A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience
Pragmatic digital health
Pragmatic digital health Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact
Adapting to the digital consumer
Adapting to the digital consumer The trends affecting all segments of the wider healthcare ecosystem
Nurturing change in pharma marketing
Nurturing change in pharma marketing Multichannel pharma marketing could be ready to hatch
Seven steps to innovating your digital strategy
Seven steps to innovating your digital strategy Dealing with digitally native HCPs
How can UK pharma navigate the competitive digital landscape?
How can UK pharma navigate the competitive digital landscape? Independent, third party resources are key
Digital disruption
Digital disruption The pressure to transform will come from all stakeholders, not just technologists
Are you talking to digital natives?
Are you talking to digital natives? Are you talking to digital natives? - In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic -
Pharma's top digital challenge in 2014? Strategy
Pharma's top digital challenge in 2014? Strategy Pharma's top digital challenge in 2014? Strategy - Digital Futures 2014 survey also finds regulations expected to be an issue this year - PMLiVE
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