Digital strategy

Are you talking to digital natives?
Are you talking to digital natives? In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic
Pharma's top digital challenge in 2014? Strategy
Pharma's top digital challenge in 2014? Strategy Digital Futures 2014 survey also finds regulations expected to be an issue this year
Digital blooms: multichannel marketing in China
Digital blooms: multichannel marketing in China The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets
Mobile campaign aims to tackle childhood obesity
Mobile campaign aims to tackle childhood obesity OpenMarket to run programme for Blue Cross of Idaho Foundation
The problem with the new
The problem with the new The problem with the new. Avoid being labelled either risk taker or Luddite by being a considered adopter. How whimsical to be able to open a PME Thought Leader on 'digital' by quoting Heraclitus: 'You never step in the same river twice'. It seems
Digital reach is 'gold dust' for pharma
Digital reach is 'gold dust' for pharma How companies perform online will be a key differentiating factor, says Merck & Co's Gerhard Arnhofer
Department of Health sets out its digital strategy
Department of Health sets out its digital strategy Wants civil servants to “embrace digital opportunities” to improve health, care and value
Think differently about digital strategy
Think differently about digital strategy Why the change to digital communications means we need a different strategic approach
Seven steps to a pharma digital strategy
Seven steps to a pharma digital strategy Setting out the  ‘big thinking’ behind your planned use of digital
Pharma’s digital strategy
Pharma’s digital strategy Bayer’s Fabio Piva on why your digital strategy should be an integrated one
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