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Digital strategy
Whether a strategy for digital or just a strategy, marketers always need a plan
Recent articles
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Understand the customer journey and then plan, plan, plan
Identifying customer needs is paramount if marketers want to succeed with their digital strategy
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Seven steps to a pharma digital strategy
Setting out the ‘big thinking’ behind your planned use of digital
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How to develop a digital strategy in pharma
Six key questions to ask yourself when working out your strategy
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Pharma’s digital strategy
Bayer's Fabio Piva on why your digital strategy should be an integrated one
Digital Intelligence Blog
- UCB and IBM to harness big data for personalised epilepsy care
- Joint project could pave the way for therapy area use of IBM's Watson
17th May 2013 - Sanofi partners with PatientsLikeMe to promote its clinical trials
- Online patient community will match patients to the pharma company's trials
16th May 2013 - Brazil eHealth pilot improves healthcare access for city poor
- Rio de Janeiro project also finds eHealth integration provides major cost savings for health system
15th May 2013 - Europe yet to tap 'huge potential' of eHealth
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But European Commission working on the challenges that remain, says vice president Neelie Kroes
14th May 2013 - MSD updates Univadis, adds apps
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New UK version of its HCP website will allow users to personalise the portal
13th May 2013
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