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How to develop a digital strategy in pharma
04 Apr 2012
Internal stakeholders: Have I identified and gained commitment to deliver a digital strateg?
A picture of success: What will success look like for your campaign - what do you want to achieve and how will you ensure this happens? When the campaign ends, if it ends, what will ‘good’ - or better yet, ‘excellent’ - look like?
Integration with the overall brand/company strategy: How will your use of digital channels complement the existing, traditional channels you are using? How does digital fit with sales force activity?
The audience : Who is your audience, how will you segment them, where do they go online, what online tools do they use and what will they get out of your campaign?
The message : What is the campaign message, who is it for and how (or why) will it resonate with them?
The tools:
Lastly, what digital tools or websites will you use - and why?
Digital Intelligence Blog
- NHS to receive £260m for patient safety technology
- Majority of hospital fund will be used for electronic prescribing
20th May 2013 - UCB and IBM to harness big data for personalised epilepsy care
- Joint project could pave the way for therapy area use of IBM's Watson
17th May 2013 - Sanofi partners with PatientsLikeMe to promote its clinical trials
- Online patient community will match patients to the pharma company's trials
16th May 2013 - Brazil eHealth pilot improves healthcare access for city poor
- Rio de Janeiro project also finds eHealth integration provides major cost savings for health system
15th May 2013 - Europe yet to tap 'huge potential' of eHealth
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But European Commission working on the challenges that remain, says vice president Neelie Kroes
14th May 2013
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