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Knowing your audience is one of the basics of marketing, but it’s easy to be blinded by the sheer amount of information about the internet. Here we comb through the most relevant sources for some of the key statistics for pharma marketers.
But first, a word of warning. It’s very easy to transpose your own use of, and preferences for, the internet and online tools and services on to other people. So, beware, not everyone uses the internet in the same way.
Recent articles
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How can pharma deliver returns on increased digital investment?
Independent online professional networks work best as part of a multi-channel campaign
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Social media expert will be guest speaker at free webinar
Sven Awege will join Networks in Health at the online event on May 29
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Engaging doctors throughout product lifecycle maximises ROI
Pharma companies really can work smarter and make best use of the limited time they have with doctors
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Golden opportunity to engage physicians in emerging markets
Emerging markets now account for 50 per cent of the membership of Networks in Health
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Doctors.net.uk helps to create Social Media Highway Code
Practical guide will help UK doctors navigate their way around the ethical and confidentiality dilemmas of social media
Digital Intelligence Blog
- NHS to receive £260m for patient safety technology
- Majority of hospital fund will be used for electronic prescribing
20th May 2013 - UCB and IBM to harness big data for personalised epilepsy care
- Joint project could pave the way for therapy area use of IBM's Watson
17th May 2013 - Sanofi partners with PatientsLikeMe to promote its clinical trials
- Online patient community will match patients to the pharma company's trials
16th May 2013 - Brazil eHealth pilot improves healthcare access for city poor
- Rio de Janeiro project also finds eHealth integration provides major cost savings for health system
15th May 2013 - Europe yet to tap 'huge potential' of eHealth
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But European Commission working on the challenges that remain, says vice president Neelie Kroes
14th May 2013
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