|How can pharma deliver returns on increased digital investment?|
|Social media expert will be guest speaker at free webinar|
|Engaging doctors throughout product lifecycle maximises ROI|
|Golden opportunity to engage physicians in emerging markets|
|Doctors.net.uk helps to create Social Media Highway Code|
|ABC audit verifies Doctors.net.uk’s unique monthly user claims|
|Aligning educational programmes with promotional activities|
|Maximising the effectiveness of promotional materials|
|Measuring ROI from integrating online physician networks into the multi-channel mix|
|Engaging with specialists via independent online networks|
|Online engagement: Breaking down international barriers|
|Agency partnerships deliver deeper engagement|
|Doctors.net.uk launches medical quiz apps to satiate demand for learning “on the go”|
|What successful digital engagement means|
|The enduring appeal of independent online professional networks|
|Networks in Health enables pharma companies to transcend international boundaries|
|How educational programmes can provide ROI for pharma|
|The value of independent online networks|
|Webinar strikes a chord with pharma|
|Engaging with hard to reach doctors|
|Digital engagement pioneer is guest speaker at free webinar|
|The role of online networks in developing doctor relationships|
|Are HCP online communities the panacea for pharma marketers?|
|Networks in Health’s expansion brings new international engagement opportunities to pharma|
|Peer influence and pharma reputation|
|New data highlights opportunities to leverage value of online learning for GPs|
|Unlocking potential online|
|Doctors.net.uk survey finds many GPs favour digital channels for independent product information|
|Understanding doctors’ digital needs and behaviour|
|Digital services and doctors’ working lives|
04 Apr 2012
A key issue with online channels for marketers is the ‘digital divide’ - the number of people who have yet to take the first step online and don’t use the internet at all.
Just as the European Commission's Digital Agenda Scorecard has information on how many people in Europe go online for health, it also tracks the number of people who have never been online.
Here the figures show that across all 27 countries of the European Union just over 26 per cent of people have never used the internet.
This ranged at one end from Romania, where 57 per cent of people have never been online, to Sweden where the figure shrinks to just 7 per cent.
But these numbers have been consistently falling, with a drop of nearly 17 per cent between 2005 and 2010 in the number of people in the EU who had not been online.
So, while there are still huge numbers of people who do use the internet, it’s important to know who you can’t – yet – hope to directly reach online. (Though people who are not online probably know someone who is …)
• The EC's Digital Agenda unit has a series of useful interactive graphs on Europe's digital divide and more