Mobile and pharma
From apps to iPads and beyond, mobile technology in pharma is growing up as companies look to provide useful tools to patients and prescribers, and increase the effectiveness of their sales forces.
Recent articles
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Pharma mobile app listing
Pharma's mobile apps have tended to focus on Apple's iPhone and, to a lesser extent, its iPad, but Android apps are also being produced
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Healthcare apps grow up
The launch of the MHRA-approved Mersey Burns app and Pfizer's withdrawal of its Rheumatology calculator app should change the way pharma thinks about mobile technology
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Looking beyond apps to devices
When it comes to mobile devices diabetes has proved a popular therapy with Sanofi and Bayer
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The rise and rise of the pharma mobile app
Industry apps have easily outnumbered pharma mobile websites
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Pharma and the iPad
Companies are keen to harness the tablet’s usability to increase their sales teams' effectiveness
Digital Intelligence Blog
- UK pharmacists get social media guidance
- Royal Pharmaceutical Society collects crowd-sourced tools and information on how to use Twitter, Facebook etc
21st May 2013 - NHS to receive £260m for patient safety technology
- Majority of hospital fund will be used for electronic prescribing
20th May 2013 - UCB and IBM to harness big data for personalised epilepsy care
- Joint project could pave the way for therapy area use of IBM's Watson
17th May 2013 - Sanofi partners with PatientsLikeMe to promote its clinical trials
- Online patient community will match patients to the pharma company's trials
16th May 2013 - Brazil eHealth pilot improves healthcare access for city poor
- Rio de Janeiro project also finds eHealth integration provides major cost savings for health system
15th May 2013
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