Mobile and pharma

Text messages studied as tool for cutting type 2 diabetes risk
Text messages studied as tool for cutting type 2 diabetes risk Imperial College London teams up with Rapide
Google Glass passes clinical 'proof of concept'
Google Glass passes clinical 'proof of concept' Philips-Accenture project trials patient data delivery via smart-glasses
Upwardly mobile: Pharma opportunities in mHealth
Upwardly mobile: Pharma opportunities in mHealth mHealth presents a major opportunity for the pharmaceutical industry, but mobile is not about being remote, it’s about being connected and to progress, pharma needs to be better connected with the mobile industry itself
Understanding the post-digital world
Understanding the post-digital world The ubiquity of digital demands that pharmaceutical companies focus more closely than ever on finding out what their customers want
Mobile campaign aims to tackle childhood obesity
Mobile campaign aims to tackle childhood obesity OpenMarket to run programme for Blue Cross of Idaho Foundation
mHealth: patients open to app prescriptions
mHealth: patients open to app prescriptions Study suggests patients want to use technology to self-manage
VIDEO: The effect of mobile health on patient adherence and outcomes
VIDEO: The effect of mobile health on patient adherence and outcomes PMLiVE speaks to Geoff McCleary, VP / group director, mobile innovation, Digitas Health at ThinkDigital 2013
Episode 03: Kash Mahmood, Alliance Boots, discusses the impact of mobile health on pharmacy
Episode 03: Kash Mahmood, Alliance Boots, discusses the impact of mobile health on pharmacy PMLiVE speaks to Kash Mahmood, director of group digital and healthcare technology, about the role of mobile in pharmacy. The interview took place at the Think Digital 2013 conference in London, hosted by Digitas Health.Read the related blog post
Pharma mobile app listing
Pharma mobile app listing Pharma’s mobile apps have tended to focus on Apple’s iPhone and, to a lesser extent, its iPad, but Android apps are also being produced
Looking beyond apps to devices
Looking beyond apps to devices When it comes to mobile devices diabetes has proved a popular therapy with Sanofi and Bayer
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