Mobile and pharma

Mobile savvy docs don’t want pharma rep visits
Mobile savvy docs don’t want pharma rep visits But prescribers are still open to receiving industry information
Novartis buys rights to Google's 'smart lens' technology
Novartis buys rights to Google's 'smart lens' technology Pharma company's eye unit Alcon will focus on uses in diabetes and presbyopia
Samsung incentivises African mHealth project with music
Samsung incentivises African mHealth project with music Will also offer discounted handsets and tablets to consumers and health workers
Drug apps should be reviewed by pharmacists
Drug apps should be reviewed by pharmacists EAHP advises that any app linked to the use of medicines must have regulatory oversight to ensure safety
AZ expands its mHealth services with new COPD initiative
AZ expands its mHealth services with new COPD initiative Partners with Exco InTouch to launch Me&MyCOPD programme
Lilly launches depression information app
Lilly launches depression information app iPhone and Android app Talking Progress aims to strengthen patient-HCP communication
Apple makes its big Health move
Apple makes its big Health move New iPhone and iPad app complemented by HealthKit tools for developers
J&J brings its Care4today mobile adherence programme to the UK
J&J brings its Care4today mobile adherence programme to the UK Launches the mobile app in its first market outside the US
80% of doctors in China use a smartphone
80% of doctors in China use a smartphone Study suggests pharma marketers must tailor their approach to the technology
New Novartis MS app will turn up the heat on its rivals
New Novartis MS app will turn up the heat on its rivals New Novartis MS app will turn up the heat on its rivals - Patients can use SymTrac iPhone app to track symptoms and relapses on their current treatment - PMLiVE
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