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Looking beyond apps to devices

When it comes to mobile devices diabetes has proved a popular therapy with Sanofi and Bayer

Pharma companies have also looked to move beyond apps and iPads. An early example of this came from Bayer, whose Diget blood glucose monitor is compatible with the handheld Nintendo DS gaming system.

It allows children to collect rewards for keeping up with their testing regime and the company even produced a special DS game that was specially designed for children with diabetes.

More recently, though still focused on diabetes, Sanofi launched its iBGStar, an iPhone-iPad-iPod touch compatible blood glucose monitor.

The iBGStar plugs into the Apple devices and, by using the specially-created Diabetes Manager app, users can input specific notes against the readings, such as recording carbohydrate intake, insulin use or other factors that may help them understand their results.

“It's about trying to provide more than just the meter, more than just an insulin, and complement them with things that help people manage and handle their diabetes,” explained Sanofi UK's iBGStar brand lead Jason Lovatt.

4th April 2012



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Switched on Creative Communications. With an encyclopedic working knowledge of pharmaceutical industry rules and regulations, we create dynamic, intuitive and...