Online audiences

Study highlights value of internet for doctors in Eastern Europe
Study highlights value of internet for doctors in Eastern Europe Electronic direct mail is proving popular as online access increases
Encouraging doctors to discuss new products benefits pharma
Encouraging doctors to discuss new products benefits pharma Understanding knowledge, attitudes and practice provides valuable insights
How to make resources easy for doctors to consume
How to make resources easy for doctors to consume Focus on accessibility, choice of format and interactivity
Online Parkinson’s platform could revolutionise chronic disease care
Online Parkinson’s platform could revolutionise chronic disease care ParkinsonNet connects patients with doctors in a virtual setting
What do doctors want from pharma?
What do doctors want from pharma? Keeping up with the latest disease and therapy areas news is a key requirement
Trust is key to online engagement
Trust is key to online engagement In social media it underlines the value of HCP networks
Capitalising on new drug opportunities in mid-income countries
Capitalising on new drug opportunities in mid-income countries More can be done in five key therapy areas
Infographic: Digitally-native HCPs
Infographic: Digitally-native HCPs Key data on the how doctors' use of digital is changing
Are you talking to digital natives?
Are you talking to digital natives? In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic
Maximising ROI from mature brands
Maximising ROI from mature brands There are gains to be made even after patents expire
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