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Golden opportunity to engage physicians in emerging markets

Emerging markets now account for 50 per cent of the membership of Networks in Health

Statistics show that the use of professional online physician networks in emerging markets has been growing apace in recent years, with these nations now accounting for 50 per cent of the membership of Networks in Health – the unique global alliance of trusted online physician networks.

For example, 65,000 doctors are currently signed up to iVrach – a professional online community covering Russia, Ukraine, Belarus and Kazakhstan, which recently became part of Networks in Health's membership of around two million physicians worldwide.

The latest countries to join the network include Hungary and China, by virtue of a joint venture announced last week between M3, the owner of Networks in Health, and Medlive.cn a Chinese online professional network with a membership of over 400,000 doctors.

With experience from the UK and other partner networks showing that physicians prefer to receive information from industry through trusted online professional networks, Networks in Health offers an ideal opportunity to engage physicians in emerging markets as well as other international territories.

With the increasing pressure on pharma to look for global efficiencies, Networks in Health simplifies the engagement process for pharma companies by managing and co-ordinating promotion or disease awareness programmes centrally but delivering them locally via the locally trusted physician channel in individual countries.

This helps ensure that brand presentation and messages are consistent, timely and well targeted as well as being in line with local culture and regulations. Critically, clients also benefit from efficiencies through standardised measurement and reporting, governance and procurement across territories.

Networks in Health has been expanding fast since its launch nearly two years ago. It started out with a selection of partners in Europe and now also has close links with physician communities in the US, Japan, Korea, Canada and Australia, as well as Latin America, Russia, Turkey, Hungary and China. Networks in Health is operated by Doctors.net.uk and is part of the M3 group of companies.

For more information on Doctors.net.uk, please call Simon Grime on +44 (0)1235 828400, or
email
Simon.Grime@networksinhealth.com.

You can also follow Networks in Health on Twitter: @netwrksinhealth

12th April 2013

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