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ABC audit verifies Doctors.net.uk’s unique monthly user claims

Audit confirms more than a third of the UK’s doctors log-on to the online network every month

Unique monthly user figures for Doctors.net.uk – the UK's largest and most active online network of doctors – have been externally audited by ABC (Audit Bureau of Circulations) in line with the company's commitment to being transparent to pharma and other healthcare organisations. 

The audit confirmed that Doctors.net.uk had 63,332 monthly active registered user accounts in November 2012, which means that more than a third of the UK's doctors are logging on to Doctors.net.uk every month. 

The 63,332 figure excludes usage of Doctors.net.uk's email service, and the number of unique browsers in November 2012 stood at 409,990 when calculated on the basis of IP address figures, which shows that doctors are using multiple devices to access the site.

As digital engagement with doctors becomes increasingly attractive to healthcare organisations, the audit conducted by media industry experts ABC, provides clear evidence of the value that doctors place in the network. 

The major advantage of Doctors.net.uk is that all of its members are authenticated by GMC number so pharma and other healthcare organisations know that they are engaging with registered doctors. Each doctor completes a personal profile when they join the network which means it holds key data on individual members including their level of seniority and specialism. This provides complete assurance to pharmaceutical companies that they are complying with the PMCPA code regarding the distribution of promotional information only to appropriate medical professionals*

Doctors.net.uk also offers unique insights into their online behaviour and levels of knowledge and interest in specific disease or therapy areas. This means engagement programmes can be clearly planned and targeted, and then integrated into other multi-channel activity to offer maximum value and ROI. 

As pharma companies and other healthcare organisations grow increasingly convinced of the power of digital communication with doctors, the need for online professional networks to provide transparent usage data has never been greater. Doctors.net.uk is pleased to be able to provide clear of evidence of its claims to be the UK's largest and most active online community of doctors via its external audit.

For more information on Doctors.net.uk, please call Simon Grime on +44 (0)1235 828400, or email Simon.Grime@mess.doctors.org.uk. You can also follow Doctors.net.uk on twitter: doctors_net_uk

* PMCPA code clause 11.1: “Promotional material should only be sent or distributed to those categories of persons whose need for, or interest in, the particular information can reasonably be assumed” 

27th March 2013

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