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Education is key to earlier diagnosis of myeloma

One-month online campaign will seek to increase GPs' awareness and knowledge of the disease

Education is key to earlier diagnosis of myelomaDespite considerable improvements in treatments for myeloma over the past decade, patients still have a very poor prognosis and there is no cure for the disease at present. 

Earlier diagnosis is key to improving survival rates for myeloma sufferers as it is for all cancer patients, and it is vital that all clinicians, particularly GPs, are reminded and educated about the many different signs and symptoms of myeloma, which are often vague and easy to dismiss.  

To this end, Myeloma UK, the only organisation in the UK dealing exclusively with myeloma, is currently working with Doctors.net.uk - the UK's largest and most active online network of doctors - to increase GPs' awareness and knowledge of the disease, via a series of online tools. 

The one-month campaign is being delivered via a Doctors.net.uk service called ClinTalk, which presents video and slide content in an easily digestible format to a clearly defined target audience. 

Myeloma UK has used ClinTalk to deliver a video from Graham Jackson, professor of clinical haematology at the Newcastle Upon Tyne NHS Foundation Trust, on recognising the signs and symptoms of myeloma.  

Doctors viewing the video can be linked directly to the Myeloma Academy - an online learning initiative on the Myeloma UK website, which provides a one-stop resource to meet the evolving needs of healthcare professionals involved in the treatment and care of myeloma patients.  

Doctors are also encouraged to download a myeloma diagnosis pathway PDF and visit the Myeloma Academy and Myeloma UK website via the ClinTalk service.

Eric Low, chief executive of Myeloma UK, said: “Doctors.net.uk has proved to be a great tool for delivering important information about suspecting and diagnosing myeloma to non-specialists. The ability to link from ClinTalk to The Myeloma Academy has helped us to further engage healthcare professionals interested in finding out more about this complex cancer. 

“Accessing the Myeloma Academy from ClinTalk provides them with educational resources that reflect the holistic needs of patients and relevant policy issues in an online accessible format.”

Article by
Dr Tim Ringrose

CEO of M3 Europe
For more information on M3, the global provider of technology services in healthcare, and its new European Division which includes www.doctors. net.uk, www.mdlinx.com, and www.networksinhealth .com, please call Tim Ringrose on +44 (0)1235 828400, or email Tim. ringrose@eu.m3.com

10th June 2014

From: Marketing, Healthcare

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