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Social media expert will be guest speaker at free webinar

Sven Awege will join Networks in Health at the online event on May 29

Renowned social media and multi-channel marketing expert Sven Awege will be the guest speaker at a free pharma industry webinar to be run by Networks in Health - the unique international alliance of online physician networks with more than two million members worldwide.

Sven will share his extensive knowledge at the event, which will take place on May 29 at 2.00pm Central European Time (1.00pm UK time) and will explore how online communities can drive promotional and educational campaigns for pharma companies by helping them to better understand doctors' disease and therapy knowledge.

Sven who is Executive Director/Principal for the European marketing consultancy, Pharma Strategic, and an international speaker on social media & mobile in the pharma industry, will be joined by two other expert speakers, who represent the webinar's host companies. They are Mike Brandreth, Business Director for Networks in Health, and Simon Grime, Managing Director of Communications for Doctors.net.uk, which runs Networks in Health.

In addition to listening to presentations by these speakers, webinar participants will be able to see a case study example showing how engagement with online communities was instrumental in the success of one company's new product launch, providing vital information to the sales force and directly influencing prescribing behaviour.

The case study will feature the work of Networks in Health, which offers a single channel through which multi-country and multi-language programmes can be managed centrally but delivered via local partners in each territory to ensure they are effective and appropriate. Networks in Health started out with a selection of partners in Europe and now also has close links with physician communities in the US, Japan, Korea, Canada and Australia, as well as Latin America, Russia, Turkey, Hungary and China. 

The webinar will be run and hosted by PMLive. It will last for approximately 40 minutes and will be followed by a 20 minute Q&A session in which delegates can post questions to the experts. For more details and to register, log on to: http://bit.ly/Yax6xf 

For more information on Doctors.net.uk, please call Simon Grime on +44 (0)1235 828400, or email Simon.Grime@mess.doctors.org.uk. You can also follow Doctors.net.uk on Twitter: @doctors_net_uk

3rd May 2013

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