|Now it’s personal|
|You are already in the matrix|
|Nine billion likes|
|Better than the real thing|
|Who’s looking at who?|
|YouTube: You Broadcasting Your Brand|
|yoUr eXperience: UX|
|Get rich quick|
|Get straight to the point|
|It's Marketing Jim, but not as we know it|
|Open? Forward? Bin?|
|Should you be on team Android?|
|‘Like’ or censor?|
|You’ve been tagged|
|Setting the scene|
|Take your brain to another dimension|
|Planet of the apps|
|One hit wonder|
|Less is more|
|Is HTML5 the nail in the coffin of Flash?|
|All shapes and sizes|
|A parallax universe|
There is a common perception within pharma that the industry is forever lagging behind with new developments, when in actual fact this is not always the case.
Who would have guessed, for example, that Novartis and Boehringer Ingelheim joined Twitter before either Coca-Cola or Pepsi.
But, edifying though it may be to answer it, the question of who is the first to use the latest shiny new toy is beside the point. Pharma’s real digital question should be how well does it use these new channels and, getting back to basics, are they worth using?
Android's open invitation makes it one to watch
In social media people who find they share a passion will gather together
Tips to keep protect your Brand Channel on YouTube
The power of data is immense.
Like it or not, with about nine billion users per month worldwide, Facebook cannot be ignored when it comes to Social media.