Digital marketing

How pharma uses digital

Tip of the week

Pharma and digital

There is a common perception within pharma that the industry is forever lagging behind with new developments, when in actual fact this is not always the case.

Who would have guessed, for example, that Novartis and Boehringer Ingelheim joined Twitter before either Coca-Cola or Pepsi.

But, edifying though it may be to answer it, the question of who is the first to use the latest shiny new toy is beside the point. Pharma’s real digital question should be how well does it use these new channels and, getting back to basics, are they worth using?