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NHS intranets are a 'valuable clinical and professional resource'

Healthcare professionals explain how they use their internal internet networks

Digital Handbook imageNHS intranets are one of the most important digital touch-points in a healthcare professional's day, providing access to everything from clinical systems, to research, best practice information, hospital policies and management data.

As healthcare professional Sharon Ellis, a practice development sister at Blackpool Teaching Hospitals NHS Foundation Trust, explained: “Our NHS intranet is a valuable clinical and professional resource, and I wouldn't be able to do my job as efficiently and effectively as I can without it.

“I use the intranet the minute I walk into the hospital and then at regular intervals throughout the day. As soon as I arrive in the office I access my emails and then I would normally go on to the risk management area of the intranet to see whether any incidents have been reported in my areas of responsibility, whether they have been managed appropriately and if they need any input from my role.”

As part of her current role, Sharon is responsible for the training and mentoring of nursing staff of all levels.

She said: “I give junior nurses a tour of the intranet and highlight the key areas they need to access for their role, such as educational and training tools, the document library (which houses all of our policies and procedures), the appraisal system and important communications such as the chief executive's bulletin, staff flu vaccination rotas or latest news as part of their induction programme. I use it to keep myself up to date on these as well.”

The value Sharon places on her NHS intranet was echoed by Dr Raj Verma, a consultant paediatrician, who said: 'The intranet plays a vital role in enabling clinicians to get the information they need quickly and effectively, and to help the patient journey run as smoothly as possible.”

Until recently, it has not been possible for pharma to use NHS intranets to engage with staff, including payers and other HCPs, let alone procurement teams and senior management.

However, this has all changed, thanks to a unique and rapidly expanding online network of NHS websites, which can be used as advertising and messaging platforms.

Exclusively owned and run by Fendix Media, the NHS online network allows organisations to inform and educate HCPs, the public and patients via NHS intranets and NHS public websites respectively. They can also integrate these channels into their campaign plans in order to provide a joined up experience and align them with sales force activities nationally and regionally.

The network already has a reach of 300,000 HCPs via their intranets and more than one million users via NHS public websites. The volume of activity shows how valuable they are as a digital touch-point with 35 million page impressions per month on the intranets and six million page impressions per month on public websites. The NHS benefits financially since Fendix Media shares the profits 50/50 with its NHS partners.

It's a significant opportunity to place content inside NHS intranets and run surveys and campaigns to target customers as part of the multi-channel approach, thus enhancing face-to-face relationships developed by the salesforce, which might struggle to cover the breadth of customer groups and relationships now required in the NHS.

For more information on Fendix Media - www.fendixmedia.co.uk - email Simon Grime, commercial director, simon.grime@fendixmedia.co.uk, or call +44 (0) 1636 614020.

Article by
Simon Grime

Commercial director at Fendix Media

6th November 2014

From: Marketing, Healthcare

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