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Who’s looking at who?

8 out of 10 internet users seek health information online, and healthcare is the web’s number one searched topic.

8 out of 10 internet users seek health information online, and healthcare is the web's number one searched topic. 

Factor in that 50% of people say their last medical related search was on behalf of someone else, and it's clear the vast majority of people are getting their health information from online sources, whether directly or secondhand. 

So if you don't have a coherent digital strategy in healthcare then you're not connecting with your audience.

8th October 2012

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