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Open? Forward? Bin?

How to improve the success rate of your email marketing

Fewer than 30% of people even bother to open an email blast.

To engage your reader, follow these key steps:

  1. Make sure your subject line can be clearly understood
  2. Content should be short and easy to follow
  3. Ensure the call-to-action is obvious
  4. Don't eSCREAM (avoid over-using capitals)
  5. Finally, make sure that you email can be rendered correctly on smart phones

28th August 2012



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Lucid Group Communications Limited

WE’RE ON A MISSION To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....