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Planet of the apps

What's the best way for brands to adapt their content for mobile users

In an app saturated market, savvy brands must decide how best to adapt their content for mobile users. 

The app was once the go-to solution, but now the market has matured, making apps 10,000 a penny and yet still expensive and time consuming to build, it's worth considering a mobile website instead.

This could well be the best route for most brands as it is a cheaper and more effective way of offering mobile friendly content to a wide audience.

13th July 2012

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