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yoUr eXperience: UX

UX - user experience - gets thrown around as a buzzword, but what is it really?

UX - user experience - gets thrown around as a buzzword, but what is it really?

UX is a common vision for the experience a customer will have with your brand. Aesthetics and functionality can no longer exist separately, but rather need to be fused to provide one single, compelling offering.

It's how you engage with people and get them to spend more time with your brand. So make sure that U get your User eXperience right!

21st September 2012

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Kantar Health

Kantar Health is a leading global healthcare consulting firm and trusted advisor to many of the world’s leading pharmaceutical, biotech,...

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