UX - user experience - gets thrown around as a buzzword, but what is it really?
UX is a common vision for the experience a customer will have with your brand. Aesthetics and functionality can no longer exist separately, but rather need to be fused to provide one single, compelling offering.
It's how you engage with people and get them to spend more time with your brand. So make sure that U get your User eXperience right!
AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...