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Digital Intelligence Blog
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
Feb 2012
Janssen builds on hepatitis C digital work with new patient programme
29 Feb 2012
Partners with Bupa Home Healthcare for MyIncivo support programme
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'Don’t jump into a lake headfirst' and other pharma social media tips
27 Feb 2012
Merck Serono’s head of eMedia and Social Media Gillian Tachibana on how pharmaceutical companies can best use new communications channels
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'Peer review' suggested for health information websites
23 Feb 2012
British Journal of Cancer study says it's vital patients have access to good quality and accurate information
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UK doctors could soon 'prescribe' health apps
22 Feb 2012
Government backs the development of smartphone apps to allow patients to better monitor and manage their health
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Pfizer Germany launches Dupuytren’s contracture awareness campaign
21 Feb 2012
Website supports company's novel, first-in-class, biologic Xiapex
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Mobile health roundup
20 Feb 2012
Includes Pfizer iPhone app for parents, a wireless drug delivery device trial and mHealth forecasts
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European Commission proposes new patient information changes
17 Feb 2012
Latest twist to medicine information saga further tightens up how pharma companies can use the internet
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Google adds new dimension to online health information searches
16 Feb 2012
New search feature will suggest related conditions when people search on Google for symptoms
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Twenty six per cent of European doctors own an iPad
15 Feb 2012
And they spend over a quarter of their professional online time on the device, according to new research
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AZ scientists rate the value they get from social media
13 Feb 2012
Company survey highlights information sharing, collaboration, knowledge building and networking
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