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Digital Intelligence Blog
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
Jan 2012
Non-branded digital resources are "strong drivers of action"
30 Jan 2012
Over 40 per cent of online US adults discuss medication with a healthcare professional after using a pharma-sponsored digital resource
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ABPI: Nothing to stop pharma using social media
27 Jan 2012
Provided it's done in a responsible way, says UK pharmaceutical industry body
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Allergan Botox tweet breaches UK pharma's Code of Practice
26 Jan 2012
Company ruled to have breached Code over employee’s use of a personal Twitter account
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Boehringer to begin beta-testing Facebook game in March
25 Jan 2012
Syrum's full launch delayed for improvements, including the addition of educational content
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Pharma ‘neither leading nor lagging’ on Twitter
24 Jan 2012
Benchmarking study counters some of the myths of pharmaceutical social media
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US public backs pharma involvement in patient communities
18 Jan 2012
Online adults support, by more than 2:1, industry participation in health communities
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Sermo founders set up new online patient community
16 Jan 2012
Par8o aims to foster greater collaboration between patients and their doctors
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UK patients to get online access to records by 2015
13 Jan 2012
Government commits to greater health information access as part of its wide-ranging reforms to the NHS
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Mobile health roundup
12 Jan 2012
Includes GSK's asthma app, analysis of the mHealth application market and European approval for a range of remote monitoring mobile apps
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AZ taps electronic patient records for real-world evidence collaboration
11 Jan 2012
Hopes to highlight unmet needs in chronic diseases through European deal with IMS Health
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