Digital intelligence blog

Our flagship resource is the Digital Handbook, which offers expert digital marketing thought-leadership for pharma.

Via a dedicated section on PMLiVE you can view an online version of the latest print edition of the Digital Handbook or browse the website version of the Handbook, which is regularly updated with new content.

In its website form the Digital Handbook also offers a comprehensive pharma social media directory, the most up-to-date of its kind, as well as the most comprehensive listing of pharma mobile apps.

• AZ’s immuno-oncology combo fails another lung cancer trial
• Key success factor (KSF)
• Moving annual total (MAT)
• New centre aims to Catapult UK into cell and gene therapy lead
• Merck preps regulatory filings for much-needed antibiotic combo
• Sanofi sells European generics to Advent for $2.4bn

• Shire warms to Takeda’s latest offer, extending deadline
• Otsuka finally gets FDA OK for kidney disease drug
• Pfizer takes aim at UK’s health tech industry
• Morning brief: Takeda closes in on $64bn merger, GSK unveils team, and more
• It’s nice, but it’s not an infographic
• PureTech Health appoints new chief financial officer