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Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Our flagship resource is the Digital Handbook, which offers expert digital marketing thought-leadership for pharma.

Via a dedicated section on PMLiVE you can view an online version of the latest print edition of the Digital Handbook or browse the website version of the Handbook, which is regularly updated with new content.

In its website form the Digital Handbook also offers a comprehensive pharma social media directory, the most up-to-date of its kind, as well as the most comprehensive listing of pharma mobile apps.

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Hanson Zandi

Hanson Zandi’s philosophy is to go that extra mile. Look deeper. Discuss further.Study longer. Work harder.This focussed work ethic combined...

Latest intelligence

What is a patient-centric brand anyway?
It’s hard to believe that in our industry, there have been ongoing rumblings about patient-centricity for years now. Sure, there are some great companies who have worked hard to bring...
‘Less Is More: Making Patient-Centered Digital Communication a Reality’
Letizia Affinito writes on the Gower Publishing blog....
The Seven Cs Of Cross-Functional Brand Planning
As more and more organisations have moved to cross-functional and cross-regional involvement in the development of their strategic and operational brand plans, the result has been greater engagement and alignment,...