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Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Our flagship resource is the Digital Handbook, which offers expert digital marketing thought-leadership for pharma.

Via a dedicated section on PMLiVE you can view an online version of the latest print edition of the Digital Handbook or browse the website version of the Handbook, which is regularly updated with new content.

In its website form the Digital Handbook also offers a comprehensive pharma social media directory, the most up-to-date of its kind, as well as the most comprehensive listing of pharma mobile apps.

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Kantar Health

Kantar Health is a leading global healthcare consulting firm and trusted advisor to many of the world’s leading pharmaceutical, biotech,...

Latest intelligence

More of the same: The importance of strategic communications planning for biosimilar entry
GCI Health's Hannah Morris considers the importance of strategic communications planning for biosimilar entry, a market anticipated to deliver between €8-26bn in savings across the European Union by 2020....
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Firstly, by making it owned and driven by the most senior leadership team in the business...
Remapping the market: Does Pharma's global model need a shake up?
For patients, carers and professionals, wherever they are in the world, digital technology is inherent in their everyday lives. Digital is, so to speak, a global language. The success of...