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See more feature articles... WEATHER THE STORM It has been a testing five years TAILOR MADE Marketers need to personalise the message to maximise online opportunities NEED TO ADJUST Global strategies can be adapted to suit the local customer

See more opinion articles... GET PERSONAL Pharma must adapt as the move towards personalised medicine gathers pace GET MORE OUT Pharma companies must learn to extract more value from existing products THE TRADE OFF Is the EU brave enough to make radical policy change to tackle parallel trade?