Areas of expertise:
Strategic planning
Campaign planning
Creative concepts
Technical and creative copywriting
Art direction
Direct marketing
Sales support
Promotions and POS
Packaging
Corporate and brand identity
Digital media
Print and production
Media planning and buying
Portfolio of opportunities:
MJL has extensive experience in the following areas:
Antibiotics, antifungals, asthma, antidepressants,
antihypertensives, antipsychotics, cardiovascular,
diabetes, gastrointestinal, oncology and OTC.
Awards:
PM Society Awards:
2009 Nursing Journal
Advertisement – Craft Award
2008 Digital Media – Film
2007 GP Journal Advertisement – Target Audience
2007 Dermax (highly commended)
2007 Versatis (highly commended)
2007 GP Direct Mail
2007 Dermax (highly commended)
2007 GP Journal Advertisement – Craft Award
2007 Dermax (commended)
IPA Best of Health:
2008 Healthcare Professional
Press Advertising (bronze)
Rx Club New York:
2008 Jounal advertisements – Dermax and Versatis (award of excellence)
VMA Advertising Awards:
2009 Farm Media Award
2009 International Marketing
Campaign Award
2008 Farm Media Award
2007 Farm Media Award
Current client list:
Abbott Diabetes Care; Allergy Therapeutics; Becton Dickinson; Danone; Dermal Laboratories; Ferring Pharmaceuticals; Grünenthal Global; Grünenthal UK; HRA; Intervet/Schering-Plough Animal Health; Janssen-Cilag; Menarini; Merz Pharma UK Ltd; Roche Products Ltd
Current product list:
Antibiotics; Aptamil; Calfovit; Change Pain; Clarosip; Clinical trial patient recruitment; Dermatology range; DesmoMelt; Ella0ne; Growth and fertility portfolio; Insecticides; Mircera; NeoRecormon; Pre analytical systems; Ranexa; Tramacet; Versatis; Zomajet; Xeomin
Top (L-R) - Phil Ledger, chairman; Justin McCarthy, managing director
Bottom (L-R) - Phil Eaton, creative director; Brian Johnson, copy chief
MJL Advertising Ltd advert (click image for larger advert)
Corporate details
Date established: 1981
Corporate status: Independent. Wholly owned by working directors
Geographical status: Europe
Number of staff: 18
Method of remuneration: Negotiable
