Profile

LITMUS places the development of strong physician relationships at the centre of every program and has established a new standard in shaping the healthcare environment and communicating with healthcare professionals. We recognise the increasing importance of medical education in the marketing continuum and bring a more creative approach to a traditional business.

We encourage brand teams to take "The Litmus Test" to assess how their medical education initiatives and professional relations measure up against their marketing objectives. With these objectives in mind, we develop fresh approaches to advocacy development and mobilisation, scientific communications, health economics, market preparation and publications. We partner with PR colleagues to ensure our respective activities make the most of available resources and are delivered at the right time to accomplish unsurpassed results.

As the specialist medical marketing and education division of Chandler Chicco Companies, LITMUS offers strategic vision and focused creativity as standard. Our team's diverse backgrounds in pharmacy, clinical psychology, biomedical research and pharmaceutical sales inspire smart, solution-focused ideas and flawless delivery

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Additional Information

Areas of expertise:

Litmus delivers smart and creative solutions for all medical education needs. Our proprietary tools include 360° Doctor for advocacy development, the Cost Calculator for constructing powerful health economic and value cases, pH (Publications Hub) for tracking and delivery of publications and Decision Catalytics for facilitating evidence-based decision making and product differentiation.

As part of our in-house team, we have dedicated expertise in the following areas:

•  Faculty-led healthcare professional education
•  KOL and stakeholder mapping
•  Opinion leader relations & advocacy building
•  Publication planning, tracking & delivery
•  Medical writing, editorial & publishing
•  Health economics
•  Outcomes modelling
•  Evidence-based decision-making models
•  Consensus building
•  Professional meeting facilitation
•  Positioning and messaging
•  Strategic marketing
•  Meetings & events
•  Integrated communications
•  Clinical trial support & communications
•  Multimedia and e-learning — including website content and development, interactive CD-Roms/DVDs, 3D educational animations and MoA sequences/animations

Portfolio of opportunities:

If you have a need for expert support across the medical marketing continuum and would like to take The Litmus Test, our team would welcome the opportunity to discuss how we can help you achieve your goals through our tailored medical education solutions

Opportunities sought in: Parkinson's disease, neuropsychiatric disease, diabetes and metabolic disorders, allergic disorder, skin disorders.

Communiqué Awards:
2011 Best Medical Communications via Meetings or Congresses - Abbott: Navigating the Mind in HIV (Winner)
2009 Best Medical Education Programme – Pfizer / EYECAMPUS: Collaborative Learning in Ophthalmology (Finalist)
2009 Best Professional Campaign – Pfizer / EYECAMPUS: Collaborative Learning in Ophthalmology (Finalist)
2009 Best Medical Education Programme – Abbott UK / Elements: Enhancing Education in HIV (Finalist)
2008 Best Medical Education Programme – Pfizer / EYECAMPUS: Collaborative Learning in Ophthalmology (Winner)
2008 Best Use of Meetings – Pfizer / EYECAMPUS: 3D Glaucoma (Finalist)
2007 Writing Excellence – Bayer Schering Pharma / Betaferon: ‘Living with MS’ (Finalist)
PMEA
2008 Customer Focus – Pfizer / EYECAMPUS: Collaborative Learning in Ophthalmology (Finalist)
BMA
2007 Patient Information Award – Bayer Schering Pharma / Betaferon: ‘Living with MS’ (highly commended)

Holmes Report:
2010 Healthcare Agency of the Decade
Chandler Chicco Companies
2009 & 2008 European Healthcare
Consultancy of the Year (CCC)

PR Week League Table:
2008, 2009, 2010 Number 1 Healthcare
Agency, Chandler Chicco Companies

Sunday Times:
2010 Sunday Times Best Small
Companies To Work For