2011 BOBI awards - winners and pictures

The British Healthcare Business Intelligence Association (BHBIA) has announced the winners of the 2010-11 Best of British Intelligence (BOBI) awards, part of its two-day annual conference held in Hertfordshire.

Event co-host Steve North, BOBI steering committee chair, told guests that the awards recognised outstanding contributions to the industry.

Award winners were able to celebrate their success at a 1920s style party which followed the main event.

The awards, launched in 2006, offer members the chance to gain peer recognition for excellence on intelligence, market research, sales research and analytics.

Congratulations to all the winners - details are listed below and photographs of all winners are available in the 2011 BOBI Awards photo gallery

Winners of the 2011 BOBI Awards

Best newcomer

Best Industry Newcomer - Sponsor: Ashfield In2Focus

Winner: Jeremy Martin, Abbott

Best Agency Newcomer - Sponsor: KDM Worldwide

Winner: Rachel Crockett, Kantar Health

The 'BOBI Challenge' - Sponsor: red kite consulting group (A CELLO Business)

Winning team: 'Janssen Synergy'
Team members: Tim Barnett, Janssen; Karen Chadwick, Janssen; Chris Massey, Janssen; Stewart West, Janssen; Jon Freeman, Synergy Healthcare Research

Panel-Judged Awards

Best Customer Insight - Sponsor: CSL

Winner: Emotional intelligence: How understanding motivations helped Pfizer revitalise a 20 year old brand
From: Andrew Sims, Pfizer and Jon Freeman, Synergy Healthcare Research

Most Innovative Approach - Sponsor: Boehringer Ingelheim

Winner: COPD On-Line Community – A Breath of Fresh Air for Leading Brand
From: Damian Eade, Insight Research Group; Alexa Edwards, Boehringer Ingelheim; Claire Derbyshire*, Boehringer Ingelheim
*now at sanofi-aventis

The Chair's Theme Award (this year's theme: Social Media) - Sponsor: IMS

Winner: From Early Warning to Front Foot Forward
From: Sally Burgess, sanofi-aventis; Aasim Qureshi, sanofi-aventis; Mike Blackadder, Artesian; Paul Cooksey, Artesian

Excellence in Communication Research - Sponsor: Kantar Health

Winner: Like a little boy in a sweet shop – or how co-creation was used to refine a 'pick and mix' sales aid and optimise the use of important new trial data
From: Jeremy Fazal, AstraZeneca; Rebecca Marshall-Clarke, Adelphi Research UK; John Grime, Adelphi Research UK

Best Business Impact - Sponsor: sanofi-aventis

Winner: TZDs are not the same – maximising the patient opportunity from rosiglitazone
From: Denham Lansdell, Takeda UK; Kruti Popat, Takeda UK