As the traditional paths crumble, healthcare communicators must follow a new calling

The best agencies will expand perceptions and challenge assumptions about medical education

Medical education must move with the times to maintain its effectiveness

Survey shows Roche most trusted by this specialist sector

To beat the recession, companies must rise above the media spin, confront their fears and inspire staff to come out fighting

The traditional brand positioning model which drives patient marketing is being squeezed, making structural changes inevitable