ACNielsen HCI, a promotion research organisation focused on healthcare, has joined Kantar Healths Marketing Insights practice.
Since its inception in 1982, HCI has studied nearly 8,000 pharmaceutical campaigns to develop a systematic process to improve a campaign's development and promotion from pre-launch promotional budget planning to measuring sales performance. HCI's Professional Health Communication Measurement services deliver actionable research about the media usage tactics that impact the healthcare market.
HCI's campaign tracking solutions will augment Kantar Health's portfolio of complementary solutions for pharmaceutical marketers. In addition, their combined physician panels will provide clients with greater research coverage across physician specialities.
"I'm confident this change will offer exciting new growth opportunities for Kantar Health's business," said Les Leathem, senior vice president, Kantar Health. "I'm also confident that Kantar Health is receiving a terrific new capability and a highly talented and seasoned team of healthcare research professionals."
Published: 08/02/2010
