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Lilly taps AstraZeneca for another anti-amyloid drug

Eli Lilly HQMEDI1814 could potentially slow the progression of Alzheimer's

After Senate vote, Cures Act is en route to Obama for signature

US flagSet to accelerate access to new therapies through real-world data and surrogate efficiency measures

Global drug spending will rise by a third to $1.5trn in 2021

pharmacy standardHowever, rate of growth will not match previous years due to pricing and access pressures

Pfizer gets record £84m fine for hiking price of epilepsy drug

US firm plans to appeal after CMA finds it raised NHS fee by 2,600% in 2012

Assisting adherence

How one app aims to support patients

Healthcare and the artificial intelligence revolution

How technologists and healthcare professionals are working together to improve patient outcomes

Vifor launches digital tools for iron deficiency awareness

Hopes to plug information gaps with new website and mobile app

Porter Novelli strengthens health and wellness team

Matthew Foster joins the London agency as a director

Appointment

90Ten Healthcare boosts PR team

Claire Long, Amy O’Connor and Danielle Guildford-Sharp join

Walgreens to show drug efficacy reports from PatientsLikeMe

Will also show alternative choices of medication

It’s time to ditch the stereotypes

As our audiences' behaviours change, we need to evolve our interventions

How digital content helps HCPs curb opioid abuse through better prescribing decisions

The patient experience and possibly adherence is affected by the extent to which they feel their participation is valued

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E-lixir Consulting

We are E-lixir. A global digital agency. We are an agency specialised in marketing and digital strategy. We provide creative...

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