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Vertex wins FDA approval for cystic fibrosis therapy Orkambi

Vertex PharmaIt is the combination therapy’s first regulatory approval

Havas Lynx is Communications Consultancy of the Year 2015

Manchester agency earns Communiqué judges' praise for its energy and dynamism

Doctor’s social network Sermo expands into Canada

Builds on the medical crowdsourcing phenomenon in health

AstraZeneca's Amie Baker wins Communiquétor 2015 award

And the UK pharma company takes home In-House team of the Year

Who is the marketer of the future?

How to prepare for biopharma marketing in 2020 and beyond

The role of pharma in the digital world of patient and doctors

AstraZeneca’s director of marketing Chris Boulton discusses the role of pharma when it comes to talking to patients and doctors

Novartis launches Apple Watch app for the visually impaired

Upgraded ViaOpta app already works on iPhone and Android phones

Novartis Apple Watch ViaOpta apps

Adam Zaeske appointed as new MD of Takeda UK

Promoted after 11 years with the company

Sales reps in the digital age

How can pharma best get the digital/face-to-face mix right?

Claire Hay joins UK creative agency Cherry

Moves to the London agency from PAN Unlimited

Cherry Advertising Claire Hay

Becoming a socially-active pharma company

A guest blog from LEO Pharma Spain on patient focus and its use of social networks

LEO Pharma Spain psoriasis social media

Great divides

The choices innovative companies make will lead to a fragmentary industry

darwins medicine

Sales reps in the digital age

How can pharma best get the digital/face-to-face mix right?

Engaging patients in clinical trials

Multilingual, multimedia content is essentials of successful clinical trial communication

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