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Sanofi and Boehringer agree asset swap deal

Sanofi receptionWill exchange Merial animal health business for consumer healthcare unit in $25bn deal

UK pharma faces 'immediate challenges' following Brexit

Life science sector awaits fallout from vote to leave the European Union

Gilead gets EU nod for TAF-based triple therapy for HIV

Gilead SciencesOnce-daily, single-tablet Odefsey reduces risks of side effects such as renal and bone toxicity

NICE rejects Celgene's Vidaza for leukaemia

Celgene buildingFinal draft guidance cites ‘high degree of uncertainty’ over clinical efficacy

Sweet emotion

Are we harnessing the full emotional power of brand creativity?

Things can only get better

How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

Online brain training game to be trialled for Parkinson's

MyCognition's AquaSnap Optimize aims to tackle cognitive impairment

MyCognition AquaSnap

Abcam appoints chief financial officer

Former Affymetrix executive Gavin Wood takes up the role

Tracking comms trends: Applying a global brief to a local market

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

Eduardo Bravo becomes head of EBE

TiGenix CEO appointed president of the EBE’s board of directors

Appointment

Apple talks up health benefits of new Watch OS

Outlines new Breathe app and stronger fitness integration for watchOS 3

Apple Watch fitness health

Integrated thinking - it’s both art and science

Traditional disciplines, structures and processes are changing within the walls of pharmaceutical organisations

Digital doctors: Talk in 2016

The evolving relationship between patient, physician and pharma

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GEM Marketing Ltd

GEM, a small but perfectly formed integrated marketing agency servicing the pharmaceutical industry....

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Mapping content strategies to pharma lifecycle management
In these tough economic times, we should be ramping up our pharma lifecycle management (LCM) strategies. These are well-established strategies for managing and extending the commercial value of products. So...
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Cost containment and the German market
The healthcare system’s budget limitations will face further pressure from challenges such as personalised medicine...

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