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From: Sales

Baxter and Merrimack file pancreatic cancer drug in EU

Baxter buildingMM-398 is thought to help direct the active drug into tumours

From: Healthcare

Cancer drug spend tops $100bn in 2014

Roche Avastin bevacizumab cancerBut payers are starting to bulk at increasing prices

From: Sales

GSK found UK's drug pricing changes a tough sell

GSK - logo on buildingFirm's chief executive met with the government to question the last PPRS update

From: Healthcare

Prescribing costs jump in England

Doctor writing prescription for medicinesNew report finds that asthma and diabetes drugs the most costly to the NHS

More money for the NHS – but is this the answer?

Politicians opening their pre-election cheque books can’t put the UK’s health service where it needs to be – but pharma could have a major role to play

Pfizer headquarters

Pfizer falls as strong dollar and generic erosion bites

First quarter results beat analysts’ estimates but sales still sliding

No results were found

Making a difference with mobile health

Sanofi talks to PME about its latest mHealth initiative and tackling the diabetes epidemic

Ariad founder Harvey Berger to retire as CEO and chairman

Effective from December 31 or upon finding of successor

Patient-centric strategies for emerging markets

Adopting an open and innovative mindset is key

Good Relations appoints Louise Veale to consumer health team

She joins as an associate director and will report to Kelly Blaney

Pfizer collaborates with vloggers on YouTube campaign

Will work with film makers such as Dan Bull, Steven Bridges and Cherry Wallis

Pfizer smoking cessation campaign YouTube Cherry Wallis

Can we do more?

Using behavioural framing to market desirable behaviours

if I could change one thing

Reaching beyond adherence

To truly achieve patient engagement you also need to engage those influencing them

Silhouetted figure reaching out

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Webinar recording: The storytelling method that works for e-detailing
If you can involve healthcare professionals in a story, they will be more open to your arguments....
Paul Mannu of Cello Health Insight says that politicians opening their pre-election cheque books can’t put the NHS where it needs to be – but pharma can play a major...
Medius Deal Watch
Pharma deals in February 2015
Pfizer and Valeant led the way during a respectable, if not record-breaking, month for mergers, acquisitions and collaborations...