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Legal developments in product liability

With restrictive legislation and recent landmark cases, the medical industry is under increasing legal pressure

Stronger together

A patient-focused strategy is high on the agenda, with a top-down approach favoured by industry leaders

Healthcare business and operating models redefined

How critical healthcare needs can be met more efficiently and effectively

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – it's free to add your pharma/healthcare campaigns. Just contact us.

Webinars

Customer engagement design in pharma

In recent years pharma has slowly been realising the importance of customer experience and the fact that the commercial model that served it so well for the past 30 years

Rare diseases: Regulatory and reimbursement submissions, the challenges

Companies developing rare disease treatments face several unique challenges when it comes to regulatory and reimbursement submissions.

Meaningful digital initiatives need face time

Doctors are increasingly using social media and other online channels to search for and share information, but face-to-face interactions still carry more trust and are more likely to influence prescribing.

Authentic Engagement in Healthcare

Authentic Engagement in Healthcare thumbWhat does ‘authenticity’ mean to the healthcare sector and how can companies best build authentic relationships with their stakeholders?

Country reports

The death of the cancer drugs fund?

UK flagNHS England's siloed budget and its uncertain future

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Video

The challenge of antimicrobial resistance

Cubist Patrick-Vink Cubist's Patrick Vink on the company's ambitions in anti-infectives

Switching to a virtual healthcare system

babylon virtual health service Ali Parsa, CEO and founder of babylon, discusses the benefits of conducting healthcare consultations via a smartphone

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

White papers

Diary of a diabetic chocoholic: A patient's story

Take a sneak peek into the diary of our very own diabetic chocoholic and discover what it really feels like to live day-in day-out with a chronic illness, and how

The role of empathy in the design of products and services

Peter Timmer of Blue Latitude Health talks through what it means to design with empathy for the customer, and why it produces better products and services.

Sharing our insights from the eyeforpharma, Barcelona 2016 patient track

A year on from the 'launch' of patient-centricity as a key theme at eyeforpharma and how have things progressed?

Flexible content checklist – five questions to ask

To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning or developing core materials.

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Munro & Forster

At Munro & Forster we deliver real and lasting impact for our clients.We specialise in health and wellbeing, education and...

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