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Evolve or die

How brand teams can bring more value to their customers

Deal Watch June 2016

Medius Deal Watch

Allergan, Novartis and Merck & Co are among those featured in this month's round-up of pharma deal activity

Having it all: Women in wealthy countries consider what makes them happy

Cost containment and the German market

The healthcare system’s budget limitations will face further pressure from challenges such as personalised medicine

Healthcare and the digital revolution

How can medtech companies capitalise on this digital transformation?

Webinars

The value of early asset development and commercialisation

As pressure mounts on the pharmaceutical industry to demonstrate a tangible and positive impact on patients’ lives, understanding barriers to specific clinician behaviours is key to achieving measurable change in

Developing medical education that advances patient outcomes

As pressure mounts on the pharmaceutical industry to demonstrate a tangible and positive impact on patients’ lives, understanding barriers to specific clinician behaviours is key to achieving measurable change in

Customer engagement design in pharma

In recent years pharma has slowly been realising the importance of customer experience and the fact that the commercial model that served it so well for the past 30 years

Rare diseases: Regulatory and reimbursement submissions, the challenges

Companies developing rare disease treatments face several unique challenges when it comes to regulatory and reimbursement submissions.

Country reports

The death of the cancer drugs fund?

UK flagNHS England's siloed budget and its uncertain future

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Video

Webinar: Customer engagement design

Customer engagement design pharma Webinar: Customer engagement design

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

WHITE PAPER: How to engage with HCPs more effectively

Shrinking budgets and limitations on the time HCPs can spend with sales reps is making traditional engagement methods more and more ineffective. So, in order to reach the unreachable, pharma

Beyond Andrology: Trends in Men’s Health in Emerging Markets

Published in eyeforpharma July 2016 by Rachel Howard

A new reality for healthcare

When mobile phones came onto the mass market it would have been difficult to see how they were to develop into the ubiquitous multimedia devices they are now. Their power,

Are you getting these benefits from your digital technology?

Your organisation switched from ‘paper to glass’, buying the latest mobile devices and hiring digital agencies to fill them with eye-catching content. But what happened?

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