ASH 2025: where Magic Kingdom met the spirit of Andor
At ASH 2025, bold science and immersive experience bumped shoulders with a clear call to fight for patients
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Intelligence
Alzheimer’s disease – the future of diagnosis and treatment in Europe
Recognising symptoms early and acting quickly can make a real difference to the lives of patients
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Clinical trials on dementia: bridging access and innovation
Addressing the significant challenges surrounding the accessibility and availability of clinical trials
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The trust crisis: how pharma must evolve to engage Gen Z HCPs
Trust isn’t a campaign outcome; it’s the product of behaviour, language and consistency
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Setting out – why omnichannel success is about orchestration
Today’s audiences listen simultaneously to multiple channels, from social media to digital detailing, which leak into each other like a commuter’s headphones on a crowded train
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Global regulatory standards
The US, EU and UK operate under different systems, with distinct expectations for clinical evidence, timelines and commercial readiness
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Patient insight: human vs AIHCPS
If we’re using AI to inform healthcare decisions, ethical guard rails are essential
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Bridging the affordability gap
How pharma can rebuild competitiveness from the factory floor
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ESMO 2025 – ensuring innovation isn’t lost in translation
This year marks the congress’s 50th anniversary, with the theme: Many journeys. One global community
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Optimised therapy to improve outcomes for heart attack and stroke patients
Personalising therapy promises to revolutionise the treatment of thrombosis
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GenAI tools – creating a new era of scientific research
The new wave of GenAI-powered search tools now offers researchers an alternative method for accessing insights at speed
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From disruption to resilience: India’s growing role in pharma logistics
In light of US tariffs, India’s role as a politically neutral, cost-efficient partner is more critical than ever
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