Please login to the form below

Not currently logged in
Email:
Password:

Reactivating drug research programmes

Research

Gene profiling technology offers new avenues for producing precision drugs

‘Dear Pharma, stop talking, start delivering’

Patient engagementThree structural barriers that could cause patient engagement initiatives to fail

Rare diseases: meeting the challenge

GlobeProblems with regulating orphan drugs

The false economy of following the leader

arrowHow can companies in the sector shake things up?

Strategic planning: a state of flux

PlanningChallenging the state of the pharma industry

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Webinars

Regret Minimisation

When new products approach the market the level of demand for them is often exaggerated.

Assessing early market opportunity

To successfully develop and launch an asset it’s crucial to identify and define the commercial value early in the process.

PC: Are you Patient Centric or just Politically Correct?

Everyone in pharma is talking about patient centricity, but how is the drive received ‘on the ground’ among patients who are its focus? How is it unfolding and how far

Communicating innovation to payers and policy makers

Involving public affairs early during the development and commercialisation process of a new asset is critical to success when demonstrating value to payers and policy makers.

Country reports

The death of the cancer drugs fund?

UK flagNHS England's siloed budget and its uncertain future

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Video

Webinar: Customer engagement design

Customer engagement design pharma Webinar: Customer engagement design

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

The new pharma marketing playbook

Learn about the 5 areas that must be in your pharma marketing playbook

Pharma needs to evolve from customer-centricity to stakeholder-centricity

Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders.

5 health behavioural factors to incorporate in your marketing

Achieve real health behaviour change by including these elements in your pharmaceutical marketing.

How to plan, execute and refine an excellent congress experience

Medical congresses are one of the most important and intensive marketing activities a company can undertake. Here, Account Director Dolan Desai and Senior Creative Copywriter Dale Choate give you the

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Ashfield

Reaching your audiences, wherever they are. Ashfield is an international provider of outsourcing solutions to the pharmaceutical industry, dedicated to...

Infographics