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Is telehealth delivering on its promises?

Using new digital technologies to help patients see their doctors online and not need to attend their surgery can help save time and money - but just how well is

Wearables: the tangible product of the patient revolution

As the relationship between the patient and his doctor evolve, we look at how new technology is playing its part

A patient's eye view of the digital doctor

Doctors, patients and using new technologies and social media to help with a long-term condition

Novo Nordisk becomes diabetes drug sales leader

Novo Nordisk headquartersSupplants former frontrunner Sanofi - but both firms set for a tough 2015

Humira remains top pharma product, but Sovaldi closes in

Gilead SciencesAbbVie’s blockbuster may be bumped to second place this year


Patient engagement: the future for outcomes research and clinical trials?

There is growing momentum and recognition among researchers, regulatory agencies, policy makers and payers towards a more patient-centric approach to health outcomes research, including development and validation of Clinical Outcome

Sales reps in the digital age

As the number of doctors willing to see pharmaceutical sales representatives in person declines how digital tools can help with access, reach and rep effectiveness?

Next-generation KOL intelligence

Advances in KOL intelligence are delivering richer insights into clinical landscapes than ever before, better enabling pharma to meet the challenges of an increasingly competitive and complex environment for KOL

Is co-creation the key to customer-centricity?

As pharma grapples with the need to becomemore doctor- and patient-centric, can co-creation help it better engage andconnect with its audience by redefining industry relationships with physicians and improve patient

Country reports

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Creating a 21st century life sciences ecosystem

UK life sciences minister George FreemanThe UK’s life sciences minister on how government and pharma can encourage NHS uptake and innovation


The challenge of antimicrobial resistance

Cubist Patrick-Vink Cubist's Patrick Vink on the company's ambitions in anti-infectives

Switching to a virtual healthcare system

babylon virtual health service Ali Parsa, CEO and founder of babylon, discusses the benefits of conducting healthcare consultations via a smartphone

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

White papers

‘Give our Dad a Bone’. It’s That Simple

The Give our Dad a Bone campaign had no grand strategy, no planning meetings, timelines, deep insight or client brief, just one overriding – and life-saving – key message: join

Channel purpose, change lives

GCI Health's Laura Starr on the power of creativity in health and wellness, all founded upon authentic brand purpose.

Pitch Perfect?

You've got 99 problems, but a pitch ain't one!

ASCO 2015: What you missed in Chicago

Blue Latitude sent two of our consultants to Chicago to attend ASCO 2015, a key annual meeting for oncology specialists that brings over 30,000 delegates together to talk about innovations

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We are one of the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the...