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Adding value to company leadership

Business

Why many find it difficult to achieve

Breakthrough innovation

RunningThe same key agile principles with a different twist

Stepping out

danceSecuring behavioural change has become a global obsession that’s driving a step change in healthcare communications

The real-world data conundrum

cityHow data is changing the healthcare industries

Patently unclear?

arrowThe challenge of protecting biotech innovations

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Webinars

Transforming Access to Medicines Through Patient-Centric Solutions

As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular aspects of this area and investigate whether firms are

The Future of Marketing in Life Sciences: Is your function fit for purpose

The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a

The Power of Storytelling in Health: Friend or Foe?

With traditional media moving online, and the era of social media driving stories through the ethernet, never has a ‘story’ been more impactful.

The Truth about Doctors

‘The Truth about Doctors’ the first study in the series, aims to get to the heart of the human under the white coat to better understand what motivates doctors and

Country reports

The death of the cancer drugs fund?

UK flagNHS England's siloed budget and its uncertain future

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Video

Webinar: Customer engagement design

Customer engagement design pharma Webinar: Customer engagement design

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

The big dilemma in international digital pharma marketing

How to get consistent international marketing while meeting local affiliates’ needs.

Why pharma content marketing campaigns should be agile

Agile pharma content marketing is simply about responding to customer needs, rather than your own whims.

Grabbing your audience*

Highlighting one of our recent pieces of work - a powerful disease awareness film created in partnership with Watchable Films

Defining Market Access and the Key to Success

Kevin Lennon, Head of Operations & Market Access at OUTiCO, shares his definition of market access and the key to success.

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inVentiv Health Communications

inVentiv Health Communications brings together best-in-class agencies across advertising, digital, public relations, medical communications, research, market access and clinical trial...

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