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Changing direction: adapting to a rapidly-evolving environment

Changing direction

Chris Ross examines why creative partnerships could be key to commercial success in today’s healthcare marketplace

Understanding the patient journey

customer journeyWhat we can learn from customer service

Mastering data protection in the pharma industry

Data protection‘Trip wires’ that pharma should look out for

Darwinian leadership in the life sciences industry

Darwinian LeadershipGood leadership is about adapting to the exceptional features of our industry

Building European biotech firms to rival those of the US

Richard MasonPME speaks to Richard Mason on how drug discovery is evolving

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Webinars

Beyond the Blame Game: Improving Patient, Physician, Pharma Relations

We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as obesity or type 2

Transforming Access to Medicines Through Patient-Centric Solutions

As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular aspects of this area and investigate whether firms are

The Future of Marketing in Life Sciences: Is your function fit for purpose

The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a

The Power of Storytelling in Health: Friend or Foe?

With traditional media moving online, and the era of social media driving stories through the ethernet, never has a ‘story’ been more impactful.

Country reports

The death of the cancer drugs fund?

UK flagNHS England's siloed budget and its uncertain future

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Video

Webinar: Customer engagement design

Customer engagement design pharma Webinar: Customer engagement design

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

The era of digital wellbeing

Social media - friend or foe?

World Mental Health Day 2019: Employment and Mental Illness

Mednet Group's white paper with a focus on navigating the world of work is available online in aid of World Mental Health Day 2019.

Who’s winning at digital transformation? (And who failed to adapt…)

There have been many companies who were once at the top of their game, yet they failed to innovate, became complacent, or were too slow in adapting their business for

Experiential Marketing

Picture the most amazing day of your life.

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Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Infographics