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Seven steps to innovating your digital strategy

digital numbers

Dealing with digitally native HCPs

Online learning increasingly popular for doctors

Online Physician CommunitiesSponsorship can help companies raise their profile specific therapy areas

Pharma deals during August 2014

deal watch image mergers acquisitions pharmaDeal Watch: Major pharma collaborations, acquisitions and agreements in the past month

Deal Watch table for August 2014

Deal Watch tableTable listing all the major pharma mergers, acquisitions and collaborations in the past month

Doctors cast career net wider to fulfil changing aspirations

Online Physician CommunitiesJob flexibility is increasingly important in both primary and secondary care

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – it's free to add your pharma/healthcare campaigns. Just contact us.


UK payer perspectives: the market access value paradox

'UK payer perspectives: the market access value paradox' will feature Ryan Wooller, director of market access and service innovation at Quintiles and Dr Junaid Bajwa, a GP and board member

Designing unique patient solutions in rare disease

Living with any chronic health condition can be demanding, but rare diseases bring a unique set of challenges for patients.

Unravelling the complex patient journey: can it be done?

Despite the vast progress in treatments delivered by Pharma, across multiple therapeutic areas, suboptimal patient outcomes in the real world setting remains a major concern for all stakeholders. Payers and

Evidence-based Adherence Strategies

Join Professor Rob Horne and the Spoonful of Sugar (SoS) team on Wednesday 28th May at 14:30 GMT as they discuss the essential components of effective, next generation patient support.

Country reports

Easier access to medicines in the UK?

Cutting through the NICE value-based assessment consultation to find out what’s at stake

The Chinese diabetes challenge

Marketing, communications and commercial relationships in China are full of pitfalls for the unwary, but not without great potential 

Healthcare marketing compliance in the UK - prevention beats cure

UK's MHRA gives its views on rep training, pharma advertising and social media


Trial boost for Novo's IDegLira ambitions

Novo ideglira interview Prof Stephen Gough discusses the potential of Novo Nordisk's diabetes treatment IDegLira

VIDEO interview: Neil Weir, UCB

Neil Weir, UCB Neil Weir, Senior vice president of global research at UCB discusses the importance of patient-centricity and the value of collaboration

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

The heart of the matter: Part Two

How is social media impacting publication planning?

Building Marketing Capabilities for Competitive Advantage in 2014 & Beyond: Part 2 - Future Capabilities to Build Competitive Advantage

See the industry-wide perspective on the top capabilities to build now to ensure future success for your brands.

Exploring MINT: Part 3 - Nigeria

In the third of a series of posts focusing on each of the ‘MINT’ markets, I take an in-depth look at the opportunities and challenges for pharma in Nigeria.

3 Steps to Navigating Multichannel in Healthcare

You know about multichannel, but... where now? Download the 3 Steps to Navigating Multichannel in Healthcare ebook to learn what you should do next when planning your multichannel campaign.

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At Ketchum, we’re inspired to use communications to break through the way the world responds to brands, reputations and ideas.This...