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Retaining reader value in plain language summaries of clinical studies

patients

Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries

Making Europe a leader in bioscience: boosting trust and opening minds

ParisA vision of Paris as Europe’s leading hub for life sciences innovation

Tackling a formidable foe

Ali Frederic Ben-AmorAli Frederic Ben-Amor tells how Merck is taking the fight to multiple sclerosis

Cancer care – the power of new technologies

GeoffWith patient numbers set to soar, how can we make a difference?

Redefining communications excellence

image 1How to be heard in today’s multichannel, multistakeholder, multimedia world

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Webinars

Beyond the Blame Game: Improving Patient, Physician, Pharma Relations

We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as obesity or type 2

Transforming Access to Medicines Through Patient-Centric Solutions

As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular aspects of this area and investigate whether firms are

The Future of Marketing in Life Sciences: Is your function fit for purpose

The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a

The Power of Storytelling in Health: Friend or Foe?

With traditional media moving online, and the era of social media driving stories through the ethernet, never has a ‘story’ been more impactful.

Country reports

The death of the cancer drugs fund?

UK flagNHS England's siloed budget and its uncertain future

Is obesity really a problem in Brazil?

Obesity is on the rise in low- and middle-income countries, particularly in urban settings

Turkey: A growing pharma market with huge potential

The Turkish biopharma market offers many opportunities - if it can overcome its sustainability challenge

Video

Webinar: Customer engagement design

Customer engagement design pharma Webinar: Customer engagement design

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?

Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff

World Mental Health Day 2018: Employment and Mental Illness

Mednet Group's white paper with a focus on navigating the world of work is available online in aid of World Mental Health Day 2018.

Who says remote sales can't be personal?

How can pharma companies evolve, and exploit the remote selling opportunities, without losing the personal touch?

The power of video

Video is not a new marketing channel. Compared to the realms of augmented and virtual reality it’s been around for donkey’s years. And yet video has continued to grow in

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Wordbird

Wordbird is a healthcare communications agency with creative, compelling copy at its heart....

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