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How can pharma realise the power of digital?

Online Physician Communities

Firstly, by making it owned and driven by the most senior leadership team in the business

The rising prevalence of diabetes in Europe

The condition is still an unstoppable epidemic

Pharma deals during October 2014

deal watch image mergers acquisitions pharmaDeal Watch: Major pharma collaborations, acquisitions and agreements in the past month

Deal Watch table for October 2014

Deal Watch tableTable listing all the major pharma mergers, acquisitions and collaborations in the past month

NHS intranets are a 'valuable clinical and professional resource'

Online Physician CommunitiesHealthcare professionals explain how they use their internal internet networks

Webinars

Is co-creation the key to customer-centricity?

As pharma grapples with the need to becomemore doctor- and patient-centric, can co-creation help it better engage andconnect with its audience by redefining industry relationships with physicians and improve patient

Holistic market access and the importance of early engagement

Holistic market accessThere are two key elements in any successful strategy: knowing what to do, and knowing when to do it. Yet in terms of market access, there appears to be a

Digital: Fallacy or the Future Face of Pharma Marketing?

Digital: Fallacy or the Future Face of Pharma MarketingReach is one thing, trust is another. Digital channels may well be are growing in reach, but recent research from Cello Health Insight found that when it comes to trust,

UK payer perspectives: Is big data the future of market access?

'UK payer perspectives: Is big data the future of market access?’ will feature Paul Sutton, Director of Outcomes and Value, Commercial UK at Quintiles and Dr Junaid Bajwa, a GP

Country reports

The rising prevalence of diabetes in Europe

The condition is still an unstoppable epidemic

The pharma business environment in the US

Business in the USATighter regulations, more pricing controls and increased international competition will drive market improvements

Turkey's pharma market is ripe for profitability

country report turkeyBut will the highly efficient market be hindered by the government price referencing system?

Video

Switching to a virtual healthcare system

babylon virtual health service Ali Parsa, CEO and founder of babylon, discusses the benefits of conducting healthcare consultations via a smartphone

The role of artificial intelligence in healthcare

Watson on jeopardy IBM's Amer Fasihi on the rise of Watson

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

More of the same: The importance of strategic communications planning for biosimilar entry

GCI Health's Hannah Morris considers the importance of strategic communications planning for biosimilar entry, a market anticipated to deliver between €8-26bn in savings across the European Union by 2020.

Remapping the market: Does Pharma's global model need a shake up?

For patients, carers and professionals, wherever they are in the world, digital technology is inherent in their everyday lives. Digital is, so to speak, a global language. The success of

The heart of the matter part 4

Innovation: it’s a risky business

How Agile is Your Brand?

Nick Woods, Creative Director at Waggener Edstrom sheds light on how brands can maximise their return of investment using WE's brand agility index.

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Reynolds-MacKenzie

Reynolds-MacKenzie is the multi award-winning specialist public relations practice within OPEN Health; the first ever agency in the health communications...