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Easier access to medicines in the UK?

Cutting through the NICE value-based assessment consultation to find out what’s at stake

How can pharma develop a more customer-centric approach?

Online Physician CommunitiesBusiness pressures and customer needs will force pharma to focus on multichannel marketing in the next few years

Deal Watch table for July 2014

Deal Watch tableTable listing all the major pharma mergers, acquisitions and collaborations in the past month

Pharma deals during July 2014

Pharma deal watch - handshakeDeal Watch: Major pharma collaborations, acquisitions and agreements in the past month

India has big plans for healthcare and pharma

And the European industry is keen to engage with the new Modi government

Webinars

UK payer perspectives: the market access value paradox

'UK payer perspectives: the market access value paradox' will feature Ryan Wooller, director of market access and service innovation at Quintiles and Dr Junaid Bajwa, a GP and board member

Designing unique patient solutions in rare disease

Living with any chronic health condition can be demanding, but rare diseases bring a unique set of challenges for patients.

Unravelling the complex patient journey: can it be done?

Despite the vast progress in treatments delivered by Pharma, across multiple therapeutic areas, suboptimal patient outcomes in the real world setting remains a major concern for all stakeholders. Payers and

Evidence-based Adherence Strategies

Join Professor Rob Horne and the Spoonful of Sugar (SoS) team on Wednesday 28th May at 14:30 GMT as they discuss the essential components of effective, next generation patient support.

Country reports

Easier access to medicines in the UK?

Cutting through the NICE value-based assessment consultation to find out what’s at stake

The Chinese diabetes challenge

Marketing, communications and commercial relationships in China are full of pitfalls for the unwary, but not without great potential 

Healthcare marketing compliance in the UK - prevention beats cure

UK's MHRA gives its views on rep training, pharma advertising and social media

Video

Trial boost for Novo's IDegLira ambitions

Novo ideglira interview Prof Stephen Gough discusses the potential of Novo Nordisk's diabetes treatment IDegLira

VIDEO interview: Neil Weir, UCB

Neil Weir, UCB Neil Weir, Senior vice president of global research at UCB discusses the importance of patient-centricity and the value of collaboration

The impact of new technology on healthcare

Mindy Daeschner PSHealth PMLiVE speaks to Mindy Daeschner, director of healthcare technology company PSHealth.

White papers

Exploring MINT: Part 3 - Nigeria

In the third of a series of posts focusing on each of the ‘MINT’ markets, I take an in-depth look at the opportunities and challenges for pharma in Nigeria.

3 Steps to Navigating Multichannel in Healthcare

You know about multichannel, but... where now? Download the 3 Steps to Navigating Multichannel in Healthcare ebook to learn what you should do next when planning your multichannel campaign.

Exploring MINT: Part 2 - Indonesia

In the second of a series of posts focusing on each of the ‘MINT’ markets, I take an in-depth look at the opportunities and challenges for pharma in Indonesia, with

Determining value to withstand all tests

Rikki Jones considers the role of communications in defining and telling a product’s value story. The article in Pharmaceutical Marketing Europe discusses the need for functions to better join forces

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Saatchi & Saatchi Health

The conception of intelligent and creative belief-changing ideas is at the heart of everything we do, because experience has taught...