Behavioural science – the route to healthcare salvation?
Industry is urged to ditch the simple slogans and instead embrace the complexity, as delving more deeply could improve success rates
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Intelligence
Women’s health – managing the menopause
PME spoke to Marci English, Vice President and Head of BioPharma Development, Astellas, about the importance of new treatments for menopause symptoms, the unmet need and the company’s commitment to midlife women’s health
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The killer question
Expert strategists ask four crucial questions – the first one confounds most of us
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The battle against counterfeit drugs
PME spoke to Remi Turbet Delof from Systech about his work with customers to help them navigate the complex world of serialisation
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The threat of AMR – when the drugs no longer work…
In the face of the increasing threat from AMR, the recent Bioinfect 2024 conference offers five reasons to be hopeful
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Enhancing collaborative decision-making for patients with MS
Optimising MS care and patient outcomes through advancing shared decision-making
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Headwinds loom for pharma web strategy
Online changes pose some pressing questions for the industry and demand a new approach to websites and data
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Women in pharma
Sanofi’s Rippon Ubhi on her new role as Country Lead for UK & Ireland
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Pipeline puzzle: US Inflation Reduction Act
Navigating the US Act’s impact on portfolio, drug development and product launch strategy
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Achieving patient-guided drug development: keeping the patient experience a priority
Even a comprehensive approach does not provide the full picture without involvement from the ultimate end users – the patients themselves
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Incentivising innovation in antibiotics
Why current intellectual property and regulatory data exclusivity systems are failing to stimulate innovation in the field of antibiotics and antimicrobials
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Women in pharma
With February marking the International Day of Women and Girls
in Science, Iona Everson from PMGroup spoke to Emma Banks,
CEO of ramarketing, to find out more about her career
