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Case Studies

Case study: Break the flu cycle

Break the flu cycle

The multi-agency approach built advocacy throughout the UK influenza network

Case study: The World vs MS

The world vs ms logo

The World vs MS focused on addressing the every day challenges of patients

Case study: Ask for Clear

Ask for clear image

Giving psoriasis sufferers motivation to go back to their dermatologist

Case study: Unleashing the ‘British Biotiger’

British biotiger case study image

Crafting a clear narrative on Brexit, focused on improvement for patients

Case study: OptiMiSe – evidence-based methods for clinical behaviour change


Allowing MS specialist nurses to see and demonstrate the value of their efforts

Case study: Revolutionising Management of Hidradenitis Suppurativa in Europe

Hidradenitis suppurativa

Launching the first systemic treatment for a poorly understood dermatological disease

Case study: Sugar-coating a Tax

Sugar coating a tax

Turning a niche public health policy into a political win

Case study: frACTure

frACTure image

Helping to create a world free of fragility fractures

Case study: 'Just Ask'

Sepsis poster

Campaign aimed at getting HCPs and the general public to 'think sepsis'

Case study: Action on Fistula

Astellas’ Action on Fistula work to build surgical capacity and transform patients’ lives in Kenya

Case study: IBD Registry Roadshow

IBD Roadshow

Identifying an effective way to reach and engage busy clinical teams

Case study: From Clinical Trials to Real-World Evidence

Clinical trials RWE

Convening to share experiences of real-life use of common therapeutic solutions

Case study: Our NHS: exposing ‘secret plans’, mobilising public engagement

Incisive health case study

Persuading NHS leaders to engage public involvement

Case study: Missing Type

Missing Type

Putting blood donation back on the agenda

Case Study: Skin-telligence


How do you successfully launch a product in a competitive OTC market?

Case study: Zookeeper Zoe

Zookeeper Zoe

Encouraging parents to be proactive about their children's eye health

Case study: RB Innovation Hack

RB Innovation Hack

Building RB's corporate reputation as an innovation-led company

Case study: Make Them Pay

Make Them Pay

Challenging social acceptance of the tobacco industry among young people

Case Study: Living Like You

Living like you

Honest information from real people about the real challenges MS sufferers face

Case study: Immunology education

Empowering specialist nurses to make a difference in the delivery of immunology care

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mXm Medical Communications

mXm Medical Communications meets the needs of pharmaceutical marketers and medics who require a highly experienced, bespoke service from their...